Know-How Exchange : Taglines/Names

First, thanks for your attention and time. Here is the company's preliminary info:

Target Market - motivated low-middle to middle income sellers of distressed residential real estate in Miami-Dade County, within a 10-mile radius of 33173. Examples of distressed property focuses on abandoned/vacant unwanted property and cosmetic repairs, but may also include structural, fire damaged and vandalized property. Examples of motivations include facing bankruptcy/foreclosure, divorce, change of job/location, estate/probate sale, or to save credit/move on.

Competitive Analysis - Most competitor names lack depth or variety. For example, most can be categorized as functional/descriptive: HomeVestors (We Buy Ugly Houses), G.T.D. Investments, RKH Investments, International Investment Group, East Coast Property Solutions, Homeland Help Services and a slew of "We-Buy-Houses-Cash-ers" that at most use their personal contact name. I suppose this habit of naming is by design for simplicity and understanding by sellers, but is antithetical to marketing and presents an opportunity to differentiate. One I know of - White Lotus (Investment Group), uses an interesting, evocative name relating to resurrection and rebirth, but is outside the scope of western culture and general knowledge.

USPs/Competitive Advantages - As a start-up, the company, through myself, offers more client attention and care than established investors. I can afford to work on projects with smaller spreads. I have the time to develop goodwill through helping sellers, even if it means losing the deal (within reason). I can offer favorable all-cash offers, seller financing for monthly cash flow including favorable interest rates, lease-options/reverse-assignments for truly attached home owners and other techniques. In select cases, I offer to pay moving expenses, temporary housing (or credits), back-payments on bills/taxes.

Positioning - A name-tagline that should take control of a conversation within the industry, support the idea of a refreshing change from other investors, be a metaphor for all the company's potential brand positioning messages and map back to real estate. A combo that says: warm/approachable/personal, credible/familiar/reliable, creative solution provider, serving of interests of others, trustworthy/honorable/capable of delivering, and with vision and forward minded.
A name-tagline that combats:
Perceptions of self-serving, scheming/shady/underhanded/crooked/fishy (etc.), intimidating, complicated, disadvantageous

Short-term Goals - Complete at least three deals within the next calendar year. All properties bought will be sold with the proceeds reinvested in other properties. Some properties may be wholesaled to other investors for a smaller profit, where some may be retailed to end buyers for larger profits. Larger projects such as the later will utilize joint-venture strategies.

Long-term Goals - An entity that is easily marketable and has potential for independently owned investors through franchising. A company that also has exceptional goodwill and positive association.

Additionally, I like the fix Igor International has on naming and branding. If I omitted anything, please advise. Thanks again.