Question

Topic: Student Questions

Master Thesis

Posted by Anonymous on 5/19/2005 at 9:02 AM ET 500 Points
Dear Experts

I plan to write a master thesis during the next few months. Before I hand in the proposal to my professors I would appreceate to get some feedback from you.
A friend of mine has an IT Business which focuses on hard- software and services selling. The company was founded in the golden years and is now in a critical situation. They have recently defined a vision and a strategy but are not able to realize and use it. I would like to help them. In the first part of my thesis I plan to analize the company and its invironment by using a PEST, FIVE FORCES and surveys (customers, employees) which helps me to work out a SWOT. I think after having this information I should be able to see whether the current stragey fits or not. If not my second part would be to work out a strategy. If yes the second part would be an analysis of the current processes and focus on BPR. What do you think about this approach ? Is there something I don't cover? Any comments or ideas from your experience?

Thank you in advance for your help !

Best regards,

Mike
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RESPONSES

  • Posted by bobhogg on 5/20/2005 at 2:25 PM Member
    Mike...

    I agree with the two previous postings - let me just add one further thought.

    When you come to look at the strategy of the business, you must focus on the issue of segmentation - has the business previously defined what target segments of their market it was aiming at? Segmentation really lies at the heart of strategy formulation - without it, you can't really get a full understanding of your customers and their needs.

    Good luck with the thesis,
    Bob
  • Posted by Chris Blackman on 5/22/2005 at 3:25 AM Member
    Agree with all the foregoing regarding the software company... HOWEVER... Is this going to satisfy the requirements for the master's thesis?

    Don't gloss over bilc24's warning that a more rigorous testing of some (new?) hypothesis might be the normal, accepted rout to the masters.

    If in doubt, ask your thesis tutorial head/professor or course counselor.

    Would be a pity to invest a month, fix your friend's business... and fail the Master's, hey?

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