Know-How Exchange : Student Questions

Well, if the project is due in a couple of days, you don't have time to write a good marketing plan. Your choices are to write a good marketing plan late or write a very bad one on time.

I don't think any of the experts on this forum are interested in helping you with the latter. So let's take a crack at the former ...

First, marketing a television show is no different, in terms of the basic principles, than marketing toothpaste or computers or insurance or anything else. You define your target audience, identify their needs, likes/dislikes, habits and practices, attitudes toward and awareness of the options, etc.

You do a SWOT analysis to objectively assess your solution to their problem: strengths and weaknesses, and the threats and opportunities facing you.

Then you develop an overall strategy, a statement of your core value proposition, competitive stance, positioning, etc. Once you have that, you develop strategies for each element of the marketing mix. The elements may look a little different for a television show than for a box of detergent, but that doesn't change the need to plan for them.

Finally, you develop action plans that will support the strategies you have in each area.

The whole process typically takes at least 4-6 months, and there really isn't any shortcut. If you stay up all night and work on it for days on end, it will probably take 7-8 months, because you won't be thinking very clearly.

And if you try to compress time and do it in a week or two, you'll surely end up with a lousy plan ... forgetting things, coming up with strategies that are sub-optimal, and making stupid mistakes.

This probably doesn't help you very much with what you thought your problem was, but I'm 100% positive that everyone on this forum will echo the basic sentiment.

Sorry.

this should get you started:

https://www.knowthis.com/tutorials/marketing/marketingplan1/0.htm