Question

Topic: Student Questions

How Do I Combat The Threat Of Brand Terorism

Posted by Anonymous on 5/25/2005 at 11:09 AM ET 250 Points
As a brand manager, how do you combat the threat of "brand terrorism". What measures would you put in place?
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RESPONSES

  • Posted by Carl Crawford on 5/25/2005 at 11:29 AM Member
    Your class mates have already asked this question, they didn't get much help because they did what you did and just copy and pasted there home work assignment.

    And they didnt replay to any of the experts questions.

    If you want help tell us what you have done so far, what research have you done, define "brand terrorism" etc etc....
  • Posted by Mushfique Manzoor on 6/5/2005 at 10:53 AM Member
    hi

    1. first identify potential threats
    2. then gather information on them, on their plans (if necessary for that plant spies in competition)
    3. draw up various scenarios and necessary plans to tackle for every scenario.
    4. implement those plans/
    5. always stay at least a few steps ahead of the threats.

    check this blog on brand terrorism..

    https://www.strike-the-root.com/cgi-local/yabb/YaBB.pl?board=personal;actio...

    cheers!!
  • Posted by Mushfique Manzoor on 6/6/2005 at 4:14 AM Member
    addin to my earlier post....

    alternately, you plant spies or moles in those Brand Terrorist organizations so that you can remain aware of their next course of action, stay a few steps ahead of them and practice PRE-EMPTIVE STRIKES on the terrorists, like the US does ;-)

    good luck (u will need those)!!
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