Know-How Exchange : Taglines/Names

Shirin

I found the same problem as Anne, and at the time of writing, it’s still there. All the links under the Internet Secrets heading, and the bottom two links under the Expect More heading, point to your contact form page, not to where they should.

Also, “commitment” is misspelled on the home page.

Now, to your tagline: I looked at your list, and thought pretty much anyone could make similar claims. What is it that really differentiates your business from competitors?

e.g:

Think Different. Yes, but what does that mean?

Forward thinking. How about giving some examples here?

When quality counts. When doesn’t it count?

When average just won’t do. see above

Moving beyond the ordinary. Yes, and please hurry…

Promotions for the particular. Please explain?

Expect more. Get more. I am, but I’m not getting it yet - tell me what this means!

Passionate about performance. Aren’t we all!

Ideas for the idealistic. Like… give an example!

Radical results. Prove it if you can! Case studies!

Oasis from the ordinary. Ho hum...

Strategies for brilliance. Good, but give some tangible examples!

Changing the way the world sees you. A case study with customer testimonial would help put this in context

Step Up to Real Results. Again, show me the examples through a case study, before/after study, customer testimonials, etc…

I don't think it really matters much what the tagline is, so long as it matches the way you feel the business differentiates itself, and is fully supported by additional reference material, case studies, customer examples, and so on.

Differentiation in your market is tremendously challenging. everyone really offers the same promise: A great website creatively designed in glowing colours will bring your business to life. The reality is different - customers have an expectation, you need to show how you can deliver on that.

Your Selling ability will come from the relationship-building skills you exhibit, not from your tagline.

Your challenge here is to create more enquiries - your website and the tagline are like silent salespeople in that effort.

Pick a theme (any theme) that you truly believe in, and follow it through with full marketing support.

Use real people - photos and real comments - in your examples -just showing me a bunch of websites you did, doesn't tell me about all the human interaction along the way, and if I'm buying, I want to get involved emotionally in how that will feel for me.

What I really want to know is not what the website looks like, but the difference it;'s going to make to the way my business performs. Show me that so I can almost taste it, and I'm all yours!

Hope this helps.