Question

Topic: Student Questions

What Is The Role Of Brand Value In Brand Alliances

Posted by Anonymous on 6/29/2005 at 6:25 AM ET 250 Points
For my Master Thesis Business Administration I'm investigating the role of brand fit and product fit on different types of brand alliances. I want to include the measurement and importance of brand value for brand alliances.

But what is brand value and how can I measure it?
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  • Posted by SRyan ;] on 7/8/2005 at 9:36 AM Member
    You really ought to use the resources that are already available on this website. You can use the Search Questions link on the right to find earlier postings about measuring brand value. And way at the bottom of this page, there's a link to Article Archives.

    One good way to find stuff on MarketingProfs.com is to use the "Advanced Search" feature on Google. Try the keywords MEASURE BRAND VALUE, but restrict the search to this URL.

    Good luck with your thesis!
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