Question
Topic: Student Questions
How Does A Celebrity’s Smile Affect His Personal Brand???
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My questions are about “The impact of a celebrity’s “SMILE” over his personal brand”
1. What impact it has in the minds of the people, the celebrity wants to attract, eg. Incase of any product endorsements, he has to attract the customers for the product he endorses??.
2. But if he is not endorsing a product, still he has to keep a positive and upbeat image about himself in the industry, if it is so, Does his smile helps him in that??.
So the answer I am expecting is:
In what way does smile influence their [observer’s] behavior or perception?
If it influences, how is it reflected over the personal brand of the celebrity? So
if it shows a favorable image about the celebrity, what happens when a celebrity performs badly, and whether the previous likeability of the celebrity is gone down i.e does his personal brand’s ranking comes down??.
In short, whether the personal brand of a celebrity is depending upon his personal performance out there in his skilled area or the performance with the likability of the public also plays a role.
In all the above questions I am assuming that the celebrity is very visible to the public, appearing in the media often….like George Bush, Manmohan Singh(PM of India), Although, questions seem to be hypothetical, I want the ideas and comments about it, from the specialists and professionals, who are participating in this marvellous service.
THanks a lot for taking time to read and anwer my questions.