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Topic: Student Questions

Consumer Perception

Posted by Anonymous on 7/14/2005 at 12:46 AM ET 125 Points
Define Custome Perception?
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  • Posted by Paul Linnell on 7/14/2005 at 1:00 AM Member
    Consumer perception is everything!
  • Posted by chough on 7/14/2005 at 1:36 PM Member
    Consumer Perception = How your brand is percieved by your (potential) customers.

    This may not match your organisations performance, You may be hitting all the (objective) targets you have set yourself, but the (subjective) image of your company may lag behind your performance. In which case you have some work to do!
  • Posted by Carl Crawford on 7/14/2005 at 2:37 PM Member
    have a visit to this site:

    https://tinyurl.com/2rfwr
  • Posted by Carl Crawford on 7/15/2005 at 3:04 AM Member
    Sorry about my answer. I was having a bad day, and had one too many people asking stuff that could be googled.
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