Taglines/Names - How to brand my products from Anonymous: MarketingProfs Question 8774

Topic: Taglines/Names

How To Brand My Products

Posted by Anonymous on 7/23/2005 at 11:18 AM ET 125 Points

I am an owner of restaurants in Indonesia and looking for cool and catchy brands for my menu. Any ideas on how to brand chicken menu.

Thanks

Alex

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Posted on 7/23/2005 at 6:23 PM Accepted

Branding is generally not based on a type of food like chicken. It is a marketing position your restaurant would take to make it stand apart from other similar businesses who are your competitors. I would need to know who your competitors are and why you are different, unique, and/or better than they are. Your brand will tell me, as a potential customer, why I should go to your restaurant and not the one across the street who might be cheaper or running a coupon campaign.
Thanks, Debi Brady
Technical Writing & Marketing Consultant
Posted by Ghost Writer on 7/25/2005 at 11:38 AM Member

What is the name of your restaurant? What style food does it serve? What is different/better about your restaurant compared to your competitors? What kind of atmosphere are you trying to create?

Without answers to those kinds of basic questions, it is pointless to propose names for your dishes. The names should reflect your brand and its attributes.

So - more information, please!