Question

Topic: Student Questions

Innovative Media - Information Request

Posted by Anonymous on 7/24/2005 at 12:43 PM ET 250 Points
Hello,

I'm Daniela, and this is my first question, hope to get few answers, because I really need some information.
I am conducting a study about Innovative Media, and unconvetional advertising techniques, for my graduation. And I didn't find much on the Internet... so I thought maybe asking you would be a better idea.

So any resource, advice, suggestion is wellcomed.

Thank you, and hope you have a great week!

Daniela Lepus.

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RESPONSES

  • Posted by Carl Crawford on 7/24/2005 at 8:50 PM Accepted
    Google these:
    #viral marketing,
    #gorilla marketing,
    #sms marketing.

    While they my not be NEW, there is not much literature in academic circles.

    The spoof commercials like the one where the terrorist is in a Voltswagon and pulls up beside a cafe the blows him self up and the car doesn't get damaged.

    Pod casts

    Advertisements in Toilets with tv's built into the wall.
  • Posted by Carl Crawford on 7/27/2005 at 1:04 PM Member
    ah05 thanks for the tip.
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