Question

Topic: Just for Fun

Marketing Gurus

Posted by chough on 7/28/2005 at 11:06 AM ET 32 Points
What do you think of the current crop of showbiz style "Marketing Gurus" I'm thinking of Alex Mandossian, Seth Godin, Tom Asaker… who's worth checking out, and who is style over substance, and does that matter? Who is the biggest snake oil salesman in the business, or does that description apply to all of us to one degree or another? Your thoughts please Profs!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by ReadCopy on 7/28/2005 at 12:23 PM Accepted
    Seth Godin is a good informative writer on the subject.
    I also respect the teaching of Kevin Morley!
  • Posted by chough on 7/30/2005 at 4:34 AM Author
    Cheryl, What a great idea!
    There is a couple of books on there that are new to me that I'm going to check out. Books that I've recently read that I've enjoyed are
    "Hey, Whipple, Squeeze This: A Guide to Creating Great Ads" By Luke Sullivan,
    "It's Not How Good You Are, Its How Good You Want to Be" by Paul Arden
    and
    "The art of looking sideways" by Alan Fletcher.
    btw, love your website! (I've signed up for your newsletter too!)
  • Posted by chough on 8/3/2005 at 4:59 AM Author
    Thanks guys. Any other reccomended blogs, newsletters, podcasts, websites, reading matter?
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Just for Fun)