Know-How Exchange : Taglines/Names

Doreen:

You will want to consider how your branding your particular line of jewelry and your target audience. For instance, if this is aimed at the new age market, the name and tagline would reflect it (say, Doreen's Divine Creations: You'll look simply divine with our jewels around your neck!)

Good Luck, Debi Brady

Doreen, welcome.

Take a couple of minutes to search this forum (https://www.marketingprofs.com/ea/qst_SearchResults.asp), this question has been asked a few times for jewelry businesses and generated some great names.

Good Luck

Thank you Debi for your time and thoughts. I will take them into consideration. Most of my sales have been with my friends and their friends, so therefore, the age market so far is in the 40 to 50 year olds. I am also using mostly handmade lampwork beads, bali silver, and semi precious gem stones, so it is a higher end jewelry line. I also need to come up with a theme for the entire business; for example, since I live near the beach, do I include a tropical feel to the business name, despite the fact that my jewelry is not necessarily beach themed? Anyway, just food for thought! Thanks again, Dorene

Thank you AndrewS. I did check out some of these questions posed by others and they were interesting and somewhat helpful. I am not sure if I want to set up an ebay store for my items and there is much competition in this line, so I will think about this avenue!
Dorene