Question
Topic: Taglines/Names
Layered Salad Tagline Required
We manufacture freshcut salad and fruit products for retail in the major supermarket chains. We have a new product to be launched this year that is a bowl salad. The bowl is a 4 serve salad suitable for entertaining, perfect as a side at a barbecue or party. The salad is built up in layers; a wet layer at the bottom which holds the dressing (italian, greek, asian, coleslaw etc) then a layer of dryslaw (shred carrot and cabbage), layers of other shredded vegetables, a layer of cooked pasta, a layer of salad leaves etc. Visually they are presented in a clear bowl with a tight sealed lid. The layers are clearly defined hence the name of the product being Layered Salad. We are looking for a tag line that indicates to the consumer that all they need to do is remove the lid and then turn the salad out onto a plate which allows the dressing to work its way through the salad ready for eating. The products are fresh and healthy and we expect mothers (or other primary grocery purchasers) to buy this product. They will fall into the mid to high socio economic group. So to wrap up these are healthy, convenient, fun salads, perfect for entertaining. The tagline HAS to indicate that the consumer needs to remove the lid and turn out the salad to allow the salad to be dressed ready for eating, including healthy and fun messages would be a plus. YOUR HELP WILL BE REWARDED WITH THE POINTS, many thanks!
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