Know-How Exchange : Taglines/Names

I completely agree with you and understand that. However, I'm putting together some creative marketing material and new business cards and want a good tagline to put on those pieces.

Realtors looking for taglines should read the responses on this earlier thread.

Hi Dee

Before we get into the Tag line element I would like to challenge you to ask yourself what are you marketing, you or the business?

You need to be very clear if you are selling you, and your personal skills, or the consistent service that your company can provide. In Michael Gerber's excellent book "The E Myth Revisited" he separates the skills needed to run a business into three character traits; Technician, Manager and Visionary. If you haven't read it I would advise you to do so.

The word of caution that Gerber gives is that if you focus too much of yourself in the business, and let your Technician personality take over, then you could not leave room for the other personalities to surface. Gerber highlights the importance that the business must create a consistent process which allows the service quality to be repeated every time, with or without the owner being present.

OK enough rambling.. Let us move onto the Tag line.

With this in mind my view on your Tag line must be:

. Based on the business and not you
. Address a "need" and not a "want" of a customer

Going to the second point let us question why would they go to your business and not someone else's? Why would they go to the "new boy on the block" and not a known quantity?

Brainstorming words come to mind of

Personalized service
Non-standard offering
Lower cost
Bigger Bang for your buck

Therefore let us try and match up your list with some of the ideas above and we could have.

- We want to listen, don't risk your real estate opportunity, talk to the people who know.

- Don't through money away. Personalized real estate advice

- Real estate investment, don't miss your opportunity, talk to the team that knows..

- Straight Talkers - Real estate investment advice that you understand

- Creative Investments - Let us make your real estate work for you.

- Creativity not complexity - Real solutions to your real estate investment dilemmas.

I hope this helps

Tim

Whether a client buys your service depends entirly on your presentation, persuasive quality and the uniqueness of the service that you offer. The tagline, irrespective of how wonderful it is, won't have any role to play here.

Now let's go few steps back... If you wish to let people know that that you understand creative real estate deal and are not just the traditional kind of deals, the first thing you should do is making sure that clients come/ talk to you. Here your tagline can and should play a significant role.

All I'm trying to say is - the one and only objective of your tagline should be - enticing potential customers to visit/call you. You can think of convincing a customer only when he/she approaches you. Therefore, phrase the tagline in such a way that reading this line a potential customer must feel that if she/he doesn't consult you she/he will miss something.

One such tagline could be-

"Dee Reller Real Estate: to know what you would have missed"

Thank you all for responding. I didn't use any of the suggestions exactly but used a bunch of the ideas in the thread to help me brainstorm and figure out what I wanted to do. I really appreciate that.