Question

Topic: Taglines/Names

Tagline For Coffee & Mug As A Promo Item To Nurse

Posted by Anonymous on 4/17/2008 at 2:38 PM ET 250 Points
We are an Information Technology company and we are doing a marketing campaign geared towards the head nurses of each department in efforts to address some of their main technology challenges. We want to first send the small bag of coffee with our logo and then give them the pottery-coffee mug if/when the accept a one-on-one meeting. Our logo tag line is people connecting people. One of the main phrases used in the healthcare industry is Enhanced Quality of Care. I wanted to tie in our tag line with coffee and enhanced healthcare. WE NEED TO ORDER THE PRODUCT NEXT WEEK...PLEASE HELP!
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RESPONSES

  • Posted by Levon on 4/17/2008 at 3:42 PM Accepted
    Can you print something on the bottom of the mug? It would be cool to have something like "Making sure the bottom doesn't fall out of your technological infrastructure".
  • Posted by burnberg on 4/17/2008 at 3:45 PM Accepted
    Quality Care Connection
    A Shot in the Arm (caffeine and IT)
    Jump Start (Caffeine and the defibrulator--use a heart beat spike from a monitor as the graphic)
  • Posted on 4/17/2008 at 4:55 PM Author
    Hi There, thank you for your suggestions. Very clever. I will bring them to the meeting tomorrow and I'll get back to you on the outcome. Thank you so much for your help.
  • Posted on 4/17/2008 at 5:02 PM Author
    Hi Levon,

    Thanks for your reply. Not sure how much space is to print on the bottom but it's a great idea. I like the caption note, will bring it to the meeting as well. I appreciate your help.
  • Posted on 4/17/2008 at 5:06 PM Member
    I'm not that creative but how about printing a sketch of a heart beat that says, circles are better than straight lines. (Basically means working together)
  • Posted on 4/17/2008 at 5:11 PM Author
    Hi Mkting guru,

    I appreciate your input. I might be able to bring in an image to the invitation that will go along with the promo item but not sure how much of it I can fit on the cup or the coffee mug.
  • Posted by Jonas_2.0 on 4/17/2008 at 11:54 PM Accepted
    You can go a different route and do something a little more fun like:

    "Worlds Greatest Nurse" with Your company logo on the other side with a tagline about your company like: Helping Make Enhanced Quality of Care Possible

    This mug would be like the iconic "Worlds Greatest Dad" mug. Might be a nice ice breaker. I would use the same blocky font typically seen on these mugs. Sort of like: https://www.tshirtoutlet.com/9100mug.html




  • Posted on 4/18/2008 at 9:10 AM Author
    Hi Jonas and simong,

    Great tag lines. I like the fact that this will be more personable to the nurse. I like the creativity and fun aspect of this. Will present in my meeting as well.

    Thanks!
  • Posted by Jay Hamilton-Roth on 4/18/2008 at 10:03 AM Member
    I can recommend someone who does custom imprinting. Sure, they'd like your business, but they no doubt have a long list of ideas that has been used successfully that they might be willing to share with you.

    Contact me off-forum.
  • Posted on 4/21/2008 at 8:23 AM Member
    Your IT Company Name Here: Enhancing Quality Care One Cup At a Time
  • Posted on 4/21/2008 at 8:26 AM Member
    People Connecting People One Cup At a Time
  • Posted on 4/21/2008 at 9:17 AM Author
    Greetings All,

    Thanks for the last couple of suggestions. We do have these on our list and it's a good feeling to know that others had the same ideas, it brings confirmation that we might be on the right path.

    Regards,

    Sandra
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