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- Three Rules for the Small Business CEO Small Business"At least once every day I consider replacing myself with a 'real' CEO," writes Ian Lurie at Conversation Marketing. "Then I could just be the nerd in the cave, writing ...
- Branding in the Digital Age: How to Stop Wasting MoneyCustomer InsightHeads up: The age-old "sales funnel" metaphor—consumers begin their decision-making with a large number of options in mind and narrow their choices to an eventual sale—fails to capture the shifting ...
- He Ain't Heavy, He's My ColleagueMarketing in a DownturnIf the impact of the recession has left your employees battered and bruised, why not make a special point of letting them know how much you value their contributions? "The effort ...
- At the CrossroadsMarketing in a DownturnYou need to fill an open position on your marketing team, and you've lined up interviews for the most promising candidates. But in this economy—with so many people competing for ...
- Don't You Dare Record ThisB2B Marketing"This call may be monitored for training purposes." We've all heard that message, or something similar, when calling for tech support or customer service. Generally, we accept it. But what ...
- Brother, Can't You Spare the Time?Marketing in a DownturnThough the recession may be drawing to a close, we are still dealing with the stark reality of very high unemployment rates. Many people have been without work for far ...
- Step Up to the Mic!Marketing in a DownturnYou might think the best time to launch a new product or service is during an economic golden age, when customers are plenty and eager to spend their not-so-hard-earned cash. ...
- You Can't Not Hire MeMarketing InspirationThanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect ...
- Speaking of MarketingMarketing Inspiration"Have you ever been in a conversation with other marketers," asks Beth Harte in a post at the Daily Fix blog, "and you get the sense that even though you ...
- Get Wired and Get HiredSocial MediaThe news isn't good: Fidelity Investments this week announced its second round of job cuts, NEC is cutting 20,000 jobs and Motorola just shed 4,000 workers. But despite the doom ...
- Check You OutSmall BusinessPeople used to get embarrassed when they admitted googling their own name—or that of their company—because it seemed vain. Today, though, knowing what shows up on the first page of ...
- The Benefits of a Blogger Book ClubMarketing InspirationWhen it came time to promote Personality Not Included, Rohit Bhargava had the clever idea of inviting fellow bloggers to send him five questions about the new book. Apparently they ...
- Time Is MoneySmall BusinessIt doesn't matter if you work in an entrepreneurial or corporate environment: Demands on your time can pull you in two—or ten—different directions. Taking control of your schedule can be ...
- Speak to MeMarketing InspirationSome people are born speechmakers. They thrive on the rush of speaking to hundreds. They deliver rousing presentations without notes. They never want it to end. And we hate them. ...
- Put Your Inner Child to WorkMarketing InspirationIn a blog post at MarketingProfs' Daily Fix, Paul Williams extols the business value of a child's imagination. "When it comes to curiosity and creative problem solving, kids have the ...
- How to Exceed Your Clients' Expectations Every TimeSmall BusinessMichael Goodman believes there are five keys to consulting success. Today we will look at one—setting realistic client expectations up front and planning to over-deliver on every project. Why? It's ...
- That's a Great Idea!Small BusinessOur society gives a lot of lip service to thinking outside of the box—so much, in fact, that the very phrase has become a cliché. And there's a good reason: ...
- Optimize Your Networking CostsSmall BusinessConventional wisdom holds that joining a variety of professional organizations is one of the best ways to network. How can you tell if the fees you pay are worth it? ...
- Three Tips for Staying in the LoopSmall BusinessWhat would you do if one of your employees accepted an offer from another firm? In a large company, you might plan a goodbye party. But in a small business—where ...
- Find Business Opportunities at Your Chamber of Commerce Small BusinessYou could be missing out on remarkable networking opportunities if you aren’t participating in at least one Chamber of Commerce. Take the example of MarketingProfs blogger Lewis Green, who belongs ...
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