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Marketing Project Management 101: Six Project Management Skills Every Marketer Needs to Know

Brent Bird, Jason Falls
Kerry O'Shea Gorgone
Tue, Jan 31, 2017, 1pm ET
45 minutes

In the fast-moving, deadline-driven environment of a marketing team, planning and executing projects like a well-oiled machine is critical. However, most marketers didn't learn the basics of project management in school. Instead, we're expected to pick them up on the job. There's little more awkward than having to tell your boss that you've missed key deadlines or that a project has run sorely over budget because your management skills arenít up to par.

Stop trying to organize on the fly and putting in overtime to stay on top of your work. Join us for this free seminar to learn the basics of project management. You'll walk away with the skills to manage your resources and get everything done on time, so can avoid future uncomfortable conversations with your boss (at least about project management).

To follow the conversation on Twitter, use the hashtag #MarketingPM101.


Brent Bird is solutions marketing manager for Workfront, where he leads go-to-market research and content marketing strategy. He has worked with hundreds of global marketing teams and agencies to help them effectively manage their workload and control chaos. Brent has spent the majority of his career marketing enterprise software solutions, but he has also spent time in advertising, broadcasting, and copywriting.

Jason Falls is one of the most widely read and respected voices in the digital marketing and social media industries. A social listening and analytics innovator, he spends much of his time analyzing online conversations for clients of the Conversation Research Institute and Elasticity, a full-service digital firm where he serves as a strategy advisor. Jason shares his no-nonsense ideas regularly at,, and He loves Louisville, sports, and bourbon.

Who Should Attend?

Do you want to get your projects done on time and on budget without working overtime? This seminar is for you.

What Will You Learn?

  • How to manage work requests, from setting workflows to leveraging templates
  • The basics of planning projects, including managing scope creep and setting timelines and priorities
  • How to direct the review and approval process to cut back on rounds of mistakes and edits
  • Tips for collaborating with your team members and work requestors

About Our Sponsor:

WorkfrontWorkfront is a cloud-based marketing project management solution that helps marketing departments, creative teams, and agencies conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront is a centralized, easy-to-adopt solution for managing and collaborating on all creative work through the entire work lifecycle.

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