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Get More in the Door: How to Increase Event Attendance

Presenters:
Stacey Fontenot, Alyssa Peltier, Jennifer Maltba
Moderator:
Laura Forer
Sponsor:
Cvent
Broadcast:
Tue, Mar 20, 2018, 1pm ET
Length:
45 minutes

The channels and tactics you can use to market your events grows ever more varied and complex, with new options appearing all the time. And from YouTube to virtual conferences to webinars, prospective attendees are also overwhelmed with ways to network and learn. So how do you cut through the noise and prove your event is the one they must attend?

Join us on March 20 for best practices and examples of how to make your event communications more effective. You'll walk away with new ideas on how to increase attendance and extend the reach of your events.

To follow the conversation on Twitter, use the hashtag #PowerOfLiveEvents.

Presenters

Stacey Fontenot is vice president of Event Cloud Marketing, where she is responsible for strategy formulation for the company's event management platform. With more than 20 years of experience in marketing, she is a seasoned executive who has led multiple of teams at prominent organizations domestically and internationally.

Alyssa Peltier is lead marketer for Cvent CONNECT for the event professional audience, and previously she was involved in Cvent's customer success programs that include the Plannie Awards, customer interviews, and case studies.

Jennifer Maltba is marketing manager at Cvent, where she focuses on Cvent's branding and presence at 40+ trade shows, 350+ lunch seminars, 500+ online demos, as well as building out multi-channel integrated marketing campaigns to build awareness and interest among event professionals.

Who Should Attend?

Marketers who are charged with increasing exposure and attendance to their live events.

What Will You Learn?

  • Best practice marketing tactics for before, during, and after events
  • Alternative channels which are now (or will be) the new norm
  • How to extend and harness the power of your live events

About Our Sponsor:

CventCvent, Inc. is a leading cloud-based event management company, with 300,000+ users and 2,700+ employees worldwide. Cvent offers software solutions for online event registration, venue selection, mobile event apps, onsite solutions, e-marketing, and web surveys.

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