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Plan to Succeed: Maximizing Your Event ROI

Dan Rubinetti
Laura Forer
Tue, Apr 10, 2018, 1pm ET
45 minutes

When it comes to events, preparation is critical. Attendees will associate positively with your brand and solution based on their overall experience, and more importantly on your communication with them pre- and post-show.

Join us on April 10 for Maximizing Your Event ROI to learn what to look for in selecting an event partner, as well as detailed best practices for preparing staff and setting up your outbound communications to maximize your investment.

To follow the conversation on Twitter, use the hashtag #ArgyleEventROI.


Dan Rubinetti was recently named director of US sales at Argyle. He has over 20 years of expertise in the B2B events industry, setting up direct sales teams and identifying unique market opportunities for hundreds of organizations that leverage events as part of their marketing strategy. His visionary leadership and distinguished performance have led to long and trusting relationships with companies who have worked with Dan to drive results through event sponsorship.

Who Should Attend?

Marketers and sales teams who are preparing to represent their brand at an industry event or tradeshow.

What Will You Learn?

  • How to select the proper event partner by knowing what to look for
  • How to prepare for the event
  • How to know what your messaging is and when to share it
  • How to engage your priority attendees

About Our Sponsor:

Argyle Argyle brings business information and thought leadership to a curated membership community of over 3 million business leaders in finance, marketing, data analytics, technology, strategy, customer engagement, human capital, legal, supply chain, and security. Clients use our engagement events, marketing services, and content solutions to communicate their brand and spotlight their product innovations to our members.

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