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Take 10: 6 Steps for Designing Profitable Lead Nurturing Programs

Jim Lenskold
Fri., Oct. 1, 2010, 11am ET (8am PT)
10 minutes

Every company's got 'em—leads that once looked promising but have since stalled out somewhere in the pipeline. Call them dead? No way! Funnel them back into regular old acquisition marketing bucket? Not so fast. There may be a better—and more profitable—way to approach these prospects.

In this ten-minute tutorial, marketing specialist and award-winning author Jim Lenskold guides us through the six key steps for designing (and making the case for) targeted lead nurturing programs that educate and engage the most valuable of these leads in order to boost conversion, reduce sales cycle times, and create more profitable and enduring customer relationships.


Jim Lenskold is President of Lenskold Group and author of the award-winning book Marketing ROI, The Path to Campaign, Customer and Corporate Profitability. Lenskold Group specializes in innovative approaches for measuring complex, multi-touch marketing campaigns and delivering ROI insights that guide strategic and tactical decisions toward better performance and profitability.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • Lead nurturing strategies that drive increased profits.
  • Nurturing tactics that educate and engage prospects in line with company goals.
  • The best prospects to target.
  • How to minimize program costs.
  • How to forecast and measure nurturing lift and ROI.

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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