Take 10: Create an Effective Corporate YouTube Video
- Michael Miller
- Fri., Dec. 24, 2010, 11am ET (8am PT)
- 10 minutes
These days it seems like everyone's goal is to create the next viral video phenomenon, but who really has what it takes? And when it comes to video, are you sure you're using the right approach for your brand?
Find out in this short but extremely tactical presentation by online marketing specialist Michael Miller. He explains not only which online video formats to pursue, but also how to implement them to create more interesting and engaging viewer experiences. This is a show-and-tell experience, complete with sample video footage illustrating Michael's key points.
Michael Miller is the author of more than 100 non-fiction books published in the past two decades. Collectively, his books have sold more than one million copies worldwide. His best-selling titles include YouTube for Business (Que, 2008), Teach Yourself YouTube in 10 Minutes (Sams, 2009), Online Marketing Heroes (Wiley, 2008), and The Complete Idiot's Guide to Search Engine Optimization (Alpha Books, 2009). Michael worked almost 20 years in retail and corporate marketing environments before switching to writing full time in 1999. Throughout his career, Michael has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you donít like taking notes, youíll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- 3 different approaches to corporate YouTube video promotion
- The easiest types of online video to produce
- Assorted ways to spruce up your videos and make them more engaging for viewers
- The 3 things you'll need if your sights are set on going viral
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.