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Take 10: How to Create a Simple Lead Generation Form in Google Docs

Christine B. Whittemore
Fri., Dec. 16, 2011, 11am ET (8am PT)
10 minutes

"Lead generation," in most cases, boils down to a basic exchange: You offer potential customers something of value in exchange for their email address. The offer can be as simple as a white paper or an e-book, but how do you collect all the email addresses? For that, you'll need a form on your website or landing page. The good news is, you don't need to be a technical genius to create one.

In just 10 minutes, learn how to create a basic lead generation form in Google Docs. Along the way, you'll discover how to set up an enticing offer, how to get the form in front of people, and, most importantly, how to measure the results.


Christine B. Whittemore is chief simplifier of Simple Marketing Now LLC, a social media and content marketing consultancy focused on helping organizations make their marketing work harder. She has been immersed socially and digitally since 2006 when she launched her first blog, Flooring The Consumer, about the retail experience and marketing to women. Since then, she has launched several blogs, including the Simple Marketing Blog, a Junta42 Top Content Marketing Blog. She frequently speaks about marketing with content and social media. A member of the Board of Directors of the Columbia Business School Alumni Club of New York, she is developing a social media strategy to improve club communications. Follow her on Twitter at @cbwhittemore.

Who Should Attend?

If you want a simple, quick guide for creating a basic lead generation form in Google Docs, this Take 10 is for you!

What Will You Learn?

  • What you need to put together a lead generation form
  • How to set up an offer in Google Docs
  • How to promote your lead gen form
  • How to check on your form's performance

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