Inbound Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Top Google Search Algorithm Updates of Last Year [Infographic]Laura Forer
  Google can be secretive about its search algorithm updates. Check out this list of the top 11 updates of 2017 to learn about key changes and to make sure your ...
  Advertising, Google, Inbound Marketing, Search Engine Marketing, SEO, Websites
• When Your B2B Stakeholders Span Three Generations: How to Market to Them EffectivelyIda Morris
  Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Sales, SEO, Social Media
• Email for Inbound Marketing: Best-Practices and Tips [Infographic]Laura Forer
  Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all ...
  Content, Content Marketing, Customer-Centric, Email, Email Marketing, Inbound Marketing, Lead Nurturing
• Content Writer vs. Copywriter: What's the Difference?Pam Berg, Katie Rottner
  When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? ...
  Ad Copy, Content, Content Marketing, Copywriting, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Web Copy, Writing
• How to Turn One Long-Form Article Into Nine Pieces of ContentJoe Griffin
  Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Podcasting, SlideShare, Web Content
• Marketing Video: Three Quick Tips to Becoming a Better BloggerShannon Matthews
  Blogs add an inherently personal touch, making your brand feel more human to your readers. Which is why they're a trusted source of information.
  Blogging, Content, Content Marketing, Inbound Marketing, SEO, Writing
• Seven Easy Tactics for Generating Content Marketing IdeasDisha Dinesh
  Over 2 million blog posts are published each day. No wonder many marketers struggle with generating fresh content ideas to fuel their marketing efforts. Here are seven tactics to overcome ...
  Blogging, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Writing
• 15 Proven Methods for Increasing Organic Traffic in 2017Nadya Khoja
  Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use.
  Blogging, Content, Content Marketing, Content Strategy, Inbound Marketing, Influencer Marketing, Keywords, SEO, Social Media, Websites
• Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROIMo Harake
  If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending ...
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Metrics, ROI
• Marketing Video: SEO Basics and Quick TipsShannon Matthews
  For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for ...
  Content, Google, Inbound Marketing, Lead Generation, Search Engine Marketing, Search Engines, SEO

Inbound Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Ryan Malone, founder and CEO of digital agency SmartBug Media, discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization.
  Content Marketing, Engagement, Inbound Marketing, Marketing Smarts, Marketing Strategy
• A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Smarts, Marketing Strategy
• The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and discusses how to spot a winning startup.
  Content, Content Marketing, Inbound Marketing, Marketing Smarts, Social Media
• MOOCs for Marketing: Matt Grant Returns to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Former Marketing Smarts host Matthew T. Grant returns to talk with Kerry O'Shea Gorgone about developing online courses as a form of content marketing for your business.
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Smarts, Marketing Strategy
• Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, Creativity, Inbound Marketing, Marketing Smarts, Marketing Strategy, Marketing Tips
• Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]by Matthew Grant
  HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!).
  B2B Marketing, Blogging, Blogging Strategy, Content Marketing, Inbound Marketing, Lead Generation, Marketing Smarts, Marketing Strategy, Social Media
• Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]by Matthew Grant
  Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the ...
  Content, Content Marketing, Customer Behavior, Inbound Marketing, Marketing Smarts, Social Media, Strategy

Inbound Marketing: Online seminar broadcasts from the best minds in marketing

• Landing Page Tips to Lift Your Conversion RateBroadcast on 9/20/2012 with Chris Goward
  This PRO seminar will teach you how to get the most out of your landing pages' design, copy, and layout.
  Digital Marketing, Inbound Marketing, Landing Pages, Marketing Strategy, Marketing Tips, Online Marketing
• Solutions to 10 Confounding Content Marketing ChallengesBroadcast on 8/16/2012 with Stephanie Tilton, Ann Handley
  Many marketers are embracing content as a cornerstone of their marketing efforts. You probably are, too. In this PRO seminar, we'll answer your toughest content marketing questions.
  Challenges Q&A, Content, Content Marketing, Inbound Marketing, Marketing Challenges, Marketing Smarts, Marketing Tips, Measurement, ROI
• MarketingProfs University: How to Effectively Generate and Manage LeadsBroadcast on 7/12/2012 with James W. Obermayer
  This PRO seminar and first class of MarketingProfs University's B2B Lead Roundup course will show you how to set the stage for success by identifying your targets and basic metrics, establishing qualifying buying stages, generating demand, and converting and continually nurturing leads.
  B2B Marketing, Inbound Marketing, Lead Generation, Lead Quality, Lead Scoring, ROI, Sales, Strategy
• Turning Social Referrals into Measurable Business ResultsBroadcast on 3/22/2012 with Nicole Goodyear
  In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.
  B2B Marketing, Brand Ambassadors, Community, Customer Relationships, Inbound Marketing, Lead Generation, Measurement, Referrals, Relationship Marketing, Sales
• No BS Social Media: How to Drive Real Revenue with Social Media MarketingBroadcast on 2/16/2012 with Jason Falls
  Join us for the PRO seminar, No BS Social Media: How to Drive Real Revenue with Social Media Marketing, and discover a relentlessly practical, business-value perspective of social media marketing that focuses on achieving results: measurable improvements in sales, profitability, efficiency, and brand value.
  Inbound Marketing, Marketing Tips, Measurement, ROI, Social Media
• 10 Ways to Generate Leads Using Social MediaBroadcast on 12/1/2011 with Paul Gillin
  Learn 10 tactics you can put to work to leverage search and social tools to generate more leads and deliver results during this PRO seminar.
  B2B Marketing, Content Marketing, Inbound Marketing, Lead Generation, Search Engine Marketing, Social Media
• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 with Scott Brinker
  Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.
  Advertising, B2B Marketing, Inbound Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media
• Seven Keys to a Successful BlogBroadcast on 4/28/2011 with Jennifer Cisney
  Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions.
  Branding, Content, Content Marketing, Corporate Blogging, Inbound Marketing, Marketing Strategy, Marketing Tips, Social Media, Writing

Inbound Marketing: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Drive New Business With SEOReleased on 11/21/2014 with Peter Platt
  In just 10 minutes, you'll learn how to shift your SEO strategy from branded to non-branded traffic. We'll share what data you should analyze, and basic improvements you can make to generate new (and more qualified) business opportunities.
  Google, Inbound Marketing, Lead Generation, Search Engine Marketing, SEO, Take 10, Websites
• Take 10: How to Create a Simple Lead Generation Form in Google DocsReleased on 12/16/2011 with Christine B. Whittemore
  In just 10 minutes, learn how to create a basic lead-generation form in Google Docs. Along the way, you'll discover how to set up an enticing offer, how to get the form in front of people, and, most importantly, how to measure the results.
  Email Lists, Google, Inbound Marketing, Lead Generation, Take 10
• Take 10: 7 Ways You Can Fix Your Website Forms to Get More LeadsReleased on 8/13/2010 with Bob DeStefano
  In just 10 minutes, Bob DeStefano will show you how to boost your leads by fixing your forms. Bob will share a number of successful tips and best practices you can put to work to optimize your forms for conversion, and turn your Website into a lead generation machine.
  Creativity, Inbound Marketing, Lead Generation, Take 10, Website Design, Writing

Inbound Marketing: Marketing downloads for the busy professional

• Inbound Marketing: The Art of Attraction
  In this 22-page guide, you'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meets customers where they are, and market your content across multiple channels to cement the relationship and convert prospects to leads.
  Content, Content Marketing, Inbound Marketing, Marketing Strategy