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Take 10: Five Rhymes for STORE Merchandising Success

Glenda Lehman Ervin
Fri., Mar. 8, 2013 10:00:00 AM
10 minutes

Today's retail environment is crowded. Customers can shop anytime, anywhere. When your customers have so many choices, why should they choose you?

In just 10 minutes, we'll cover five pithy rhymes that will help you turn your retail store into the #1 choice for your busy consumers. Learn how Staffing, Training, Organizing, Retailing, and Engaging are the keys to a exceptional retail experience for your customers.


Glenda Lehman Ervin is the vice president of marketing for Lehman's and is responsible for their advertising, marketing, and media relations. After working as a journalist for several years, she joined a Fortune 200 company, returning to Lehman's in 1996. In 2008, Glenda received the Distinguished Sales and Marketing Award from Sales & Marketing Executives International. She's also a regular speaker on multi-channel marketing.

Who Should Attend?

This presentation is perfect for multi-channel marketers with a retail presence.

What Will You Learn?

  • How to drive people to your store
  • How to provide a "shoppertainment" experience
  • How to increase your merchandise sales

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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