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MarketingProfs University: Seven Ways to Revive Your Marketing Strategy with Social Media

Presenter:
Connie Bensen
Moderator:
Jennifer Kelly
Broadcast:
Thu, Oct 10, 2013, 12pm ET
Length:
90 minutes

Social media has greatly changed the way people find and interact with companies, on both personal and professional levels. Have you revised your marketing strategy to accommodate these changes?

This PRO seminar will illuminate the potential business return of social engagement and outline content marketing best practices. You'll hear success stories that will inspire you to take steps to successfully integrate social media marketing into your larger business strategy.

Presenter

Connie Bensen has over a decade of experience in corporate marketing and branding, specializing in community management, content marketing, social analytics, and SEO. She has provided visionary leadership by defining the role of the community manager and pioneering business use cases for social media monitoring data. Connie is presently leading the global transition to inbound marketing at Dell.

Who Should Attend?

Marketing managers and directors who are looking to integrate social media into their marketing and business strategies.

What Will You Learn?

  • New perspectives on augmenting traditional marketing strategies
  • Creative ways in which companies are using social media
  • Seven ways that social media marketing can positively impact your business

About MarketingProfs University

MarketingProfs UniversityThis PRO seminar is the first class of MarketingProfs University's Social Media Marketing: The Full Monty course. This 12-class course will teach you how to communicate with customers, build a community around your brand, prove your social ROI, and more.

Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!

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