Future-Proof SEO: Immunize Your Business Against Search Engine Updates
- Calvin Jones
- Jennifer Kelly
- Thu, Nov 21, 2013, 12pm ET
- 90 minutes
Does Google's growing menagerie of search algorithm updates keep you up at night? Do you find yourself worrying about how the search giant's next tweak could impact your business? We're here to help you rest easier.
This PRO seminar will explore how a fresh approach to search engine optimization—one that aligns your business goals with the needs of your customers and the mission of search engines—can stop you from worrying about search engine updates for good.
Calvin Jones is a writer and content evangelist who is passionate about using the power of great content to transform the relationships between visionary businesses and their customers. He is co-author of the bestselling books Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation and The Best Digital Marketing Campaigns in the World.
Who Should Attend?
- SEO professionals
- Marketing professionals
- Online marketing strategists
What Will You Learn?
- Why search engine updates are not the marketer's enemy
- Why you shouldn't waste time and resources trying to guess the ins and outs of Google's search ranking algorithm
- How to craft your own future-proof search strategy
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.