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Future-Proof SEO: Immunize Your Business Against Search Engine Updates

Calvin Jones
Jennifer Kelly
Thu, Nov 21, 2013, 12pm ET
90 minutes
This online marketing seminar received 2.5 star(s)

Does Google's growing menagerie of search algorithm updates keep you up at night? Do you find yourself worrying about how the search giant's next tweak could impact your business? We're here to help you rest easier.

This PRO seminar will explore how a fresh approach to search engine optimization—one that aligns your business goals with the needs of your customers and the mission of search engines—can stop you from worrying about search engine updates for good.


Calvin Jones is a writer and content evangelist who is passionate about using the power of great content to transform the relationships between visionary businesses and their customers. He is co-author of the bestselling books Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation and The Best Digital Marketing Campaigns in the World.

Who Should Attend?

  • SEO professionals
  • Marketing professionals
  • Online marketing strategists
  • Entrepreneurs

What Will You Learn?

  • Why search engine updates are not the marketer's enemy
  • Why you shouldn't waste time and resources trying to guess the ins and outs of Google's search ranking algorithm
  • How to craft your own future-proof search strategy

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