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Five Tips for Creating Email Subject Lines that Increase Conversions

Kath Pay
Jennifer Kelly
Thu, Apr 17, 2014, 12pm ET
90 minutes
This online marketing seminar received 5 star(s)

Need to up your conversion rate? The best place to start is with your email subject line. We all know how important subject lines are for successful email campaigns—yet the subject line often turns out to be an afterthought. All too many marketers don't give it the attention it deserves.

In this PRO seminar, we'll discuss five tactical tips that will revolutionize how you write subject lines. You'll learn the secrets to making them compelling and increasing conversions.


Kath Pay of Plan to Engage is an internationally renowned eCRM and email marketing expert. She assists both B2B and B2C companies with leveraging customer insights and data, as well as good old elbow grease (otherwise known as testing and optimizing) to increase their ROI. Using her 14 years of digital marketing/email marketing/eCRM experience, Kath sheds light on how you can make your eCRM and email marketing strategies customer-centric.

Who Should Attend?

Email marketers who are looking to break through subject line monotony and get noticed in the inboxes of their customers.

What Will You Learn?

  • How to craft a compelling (and successful) subject line
  • Why it's important to test and what metrics to focus on
  • The science behind successful subject lines

Register Now!

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