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Positioning Statements: How-to articles covering the latest marketing tactics, tips, and strategies.
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Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications EffectivenessTim PollardCommunication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication ...
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Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)Lawson AbinantiTo ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the ...
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A 12-Point B2B Positioning Health-CheckLawson AbinantiThis B2B positioning health-check will tell you how effective your positioning really is. And it'll help you overcome preconceived notions about positioning effectiveness and give you a proven way to ...
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Drive Business Success With a Winning Marketing ConceptMartha GuidryBehind every successful product, service, or brand lies a powerful concept. Do you have one? Learn what it takes to craft a winning marketing concept, and why having one is ...
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'Branding 101' for New Employees [Slide Show]Sarah BakerHave you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your ...
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Is Your 'About Us' Page Effective?Kevin B. LeviFor a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for ...
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How to Craft a B2B Position Statement That Boosts Your BrandHow important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition. According ...
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Sales Secrets of an Interactive Biz-Dev Guy (Part 1): Cold-Calling for Fun and ProfitKevin ArthurIf you're able to just snap your fingers and make work appear on command, more power to you. If not, and you ever find yourself having to do some sales, ...
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Design: The New Corporate Marketing StrategyTed MininniWhile business executives quite correctly view that innovation built into new products and services is important, few have understood that the cornerstone of groundbreaking innovation is design. And even more ...
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Marketing Challenge: Getting Customers to Act on Direct ResponseHank StrollDirect mail remains a successful way to reach customers. The trick, of course, is getting customers to act on the mail. How can a marketer increase response rates?
Positioning Statements: Online seminar broadcasts from the best minds in marketing
- What's in It for Me? How to Create a Customer-Centric Product Messagewith Lawson Abinanti
In this PRO seminar, you'll learn the two most important factors in developing a compelling message strategy for your product or company—the uniqueness of your offer and whether it solves your target audience's most pressing problem. You'll walk away with an action plan that will connect your message with your customer every time. - Words That Stick: How to Make Your Brand Googleablewith Jeremy MillerIn this PRO seminar, we'll explain why you need simple clarity, how to achieve it, and most importantly, how to apply it to your brand to boost sales. You'll learn how to succinctly describe what makes your brand unique, and give your brand credibility by speaking about it with authority.
- 10 Keys to Creating a Winning Marketing Conceptwith Martha GuidryIn this PRO seminar, you'll learn the keys to marketing concept success. We'll examine real world examples to illustrate the challenges faced when creating marketing concepts, giving you a clear understanding of what an ownable positioning concept really is and setting you up to hit the ground running.
- Small Business Series: Positioning, Naming and Taglineswith Michael GoodmanMost small businesses can't afford to invest thousands of dollars in advertising and promotion every week. They have to rely on making the greatest possible impact with a small budget. The starting point for many of them is a well-thought-out positioning statement that captures the essence of the company and then gets translated into a meaningful and memorable tagline.Take a practical look at positioning as the cornerstone of a marketing plan and the basis for naming, taglines and brand building.
- Writing a Marketing Plan for Entrepreneurs and Small Business: From Blank Page to Presentationwith Michael Fischler
A marketing plan is the single most important guidepost you’ll have to maximize effectiveness and minimize the risk of marketing. Learn how to get the most out of your marketing plan.
Positioning Statements: Marketing downloads for the busy professional
- Small Biz How-To Guide: Positioning, Naming & TaglinesSpot-on positioning leads to names that attract customers and taglines that sing. Get your small business on the track to marketing success.
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How-to Articles
Three Ways to Use Customer Data to Deliver the Brand Experience ... by Susan Frech
Four Human Writing Tips That Will Make Search Bots Smile by Linda Emma
Having One Marketing Writer Can Be Ideal (And What to Do If That ... by Ryan Brock
Six Ways to Strengthen Your Brand Through Product Packaging by Phil Bagdasarian
Make Account-Based Marketing Work for You in 2020 by Pieter De Temmerman
