Positioning Statements: How-to articles covering the latest marketing tactics, tips, and strategies.

• Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications EffectivenessTim Pollard
  Communication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication ...
  Brand Positioning, Marketing Communications, Positioning, Positioning Statements, PowerPoint, Presentations, Public Speaking
• Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)Lawson Abinanti
  To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the ...
  Behavioral Marketing, Brand Positioning, Content, Customer Behavior, Customer Experience, Customer Insight, Customer Relationships, Marketing Communications, Positioning, Positioning Statements
• A 12-Point B2B Positioning Health-CheckLawson Abinanti
  This B2B positioning health-check will tell you how effective your positioning really is. And it'll help you overcome preconceived notions about positioning effectiveness and give you a proven way to ...
  B2B Marketing, Content, Marketing Strategy, Positioning, Positioning Statements, Value Propositions, Web Content, Web Copy, Websites
• Drive Business Success With a Winning Marketing ConceptMartha Guidry
  Behind every successful product, service, or brand lies a powerful concept. Do you have one? Learn what it takes to craft a winning marketing concept, and why having one is ...
  Branding, Content, Marketing Strategy, Positioning Statements, Product Marketing, Targeting
• 'Branding 101' for New Employees [Slide Show]Sarah Baker
  Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your ...
  Branding, Logos, Positioning Statements, Taglines, Writing
• Is Your 'About Us' Page Effective?Kevin B. Levi
  For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for ...
  B2B Marketing, Brand Positioning, Branding, Positioning Statements, Small Business, Value Propositions, Web Copy, Website Design, Writing
• How to Craft a B2B Position Statement That Boosts Your Brand
  How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition. According ...
  B2B Marketing, Brand Equity, Positioning Statements
• Sales Secrets of an Interactive Biz-Dev Guy (Part 1): Cold-Calling for Fun and ProfitKevin Arthur
  If you're able to just snap your fingers and make work appear on command, more power to you. If not, and you ever find yourself having to do some sales, ...
  Collaboration, Positioning Statements, Sales, Targeting
• Design: The New Corporate Marketing StrategyTed Mininni
  While business executives quite correctly view that innovation built into new products and services is important, few have understood that the cornerstone of groundbreaking innovation is design. And even more ...
  Branding, Customer Experience, Marketing Strategy, Positioning Statements
• Marketing Challenge: Getting Customers to Act on Direct ResponseHank Stroll
  Direct mail remains a successful way to reach customers. The trick, of course, is getting customers to act on the mail. How can a marketer increase response rates?
  Copywriting, Direct Marketing, Marketing Challenges, Positioning Statements, Testimonials, Testing

Positioning Statements: Online seminar broadcasts from the best minds in marketing

• What's in It for Me? How to Create a Customer-Centric Product MessageBroadcast on 2/9/2017 with Lawson Abinanti
  In this PRO seminar, you'll learn the two most important factors in developing a compelling message strategy for your product or company—the uniqueness of your offer and whether it solves your target audience's most pressing problem. You'll walk away with an action plan that will connect your message with your customer every time.
  Brand Positioning, Branding, Customer Communications, Customer Satisfaction, Marketing Communications, Marketing Strategy, Positioning Statements
• Words That Stick: How to Make Your Brand GoogleableBroadcast on 8/6/2015 with Jeremy Miller
  In this PRO seminar, we'll explain why you need simple clarity, how to achieve it, and most importantly, how to apply it to your brand to boost sales. You'll learn how to succinctly describe what makes your brand unique, and give your brand credibility by speaking about it with authority.
  Brand Positioning, Branding, Positioning Statements, Search Engine Marketing
• 10 Keys to Creating a Winning Marketing ConceptBroadcast on 5/8/2014 with Martha Guidry
  In this PRO seminar, you'll learn the keys to marketing concept success. We'll examine real world examples to illustrate the challenges faced when creating marketing concepts, giving you a clear understanding of what an ownable positioning concept really is and setting you up to hit the ground running.
  Marketing Strategy, Positioning, Positioning Statements
• Small Business Series: Positioning, Naming and TaglinesBroadcast on 7/20/2007 with Michael Goodman
  Most small businesses can't afford to invest thousands of dollars in advertising and promotion every week. They have to rely on making the greatest possible impact with a small budget. The starting point for many of them is a well-thought-out positioning statement that captures the essence of the company and then gets translated into a meaningful and memorable tagline.Take a practical look at positioning as the cornerstone of a marketing plan and the basis for naming, taglines and brand building.
  Marketing Tips, Naming, Positioning, Positioning Statements, Small Business, Taglines
• Writing a Marketing Plan for Entrepreneurs and Small Business: From Blank Page to PresentationBroadcast on 6/9/2005 with Michael Fischler
  A marketing plan is the single most important guidepost you’ll have to maximize effectiveness and minimize the risk of marketing. Learn how to get the most out of your marketing plan.
  Market Research, Marketing Plans, Positioning Statements, Pricing, Small Business, SWOT, Value Propositions, Writing

Positioning Statements: Marketing downloads for the busy professional

• Small Biz How-To Guide: Positioning, Naming & Taglines
  Spot-on positioning leads to names that attract customers and taglines that sing. Get your small business on the track to marketing success.
  Naming, Positioning, Positioning Statements, Small Business, Taglines