Get unlimited access to all of our exclusive marketing resources. Go PRO Today
Positioning Statements: How-to articles covering the latest marketing tactics, tips, and strategies.
-
Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications EffectivenessTim PollardCommunication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication ...
-
Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)Lawson AbinantiTo ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the ...
-
A 12-Point B2B Positioning Health-CheckLawson AbinantiThis B2B positioning health-check will tell you how effective your positioning really is. And it'll help you overcome preconceived notions about positioning effectiveness and give you a proven way to ...
-
Drive Business Success With a Winning Marketing ConceptMartha GuidryBehind every successful product, service, or brand lies a powerful concept. Do you have one? Learn what it takes to craft a winning marketing concept, and why having one is ...
-
'Branding 101' for New Employees [Slide Show]Sarah BakerHave you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your ...
-
Is Your 'About Us' Page Effective?Kevin B. LeviFor a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for ...
-
How to Craft a B2B Position Statement That Boosts Your BrandHow important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition. According ...
-
Sales Secrets of an Interactive Biz-Dev Guy (Part 1): Cold-Calling for Fun and ProfitKevin ArthurIf you're able to just snap your fingers and make work appear on command, more power to you. If not, and you ever find yourself having to do some sales, ...
-
Design: The New Corporate Marketing StrategyTed MininniWhile business executives quite correctly view that innovation built into new products and services is important, few have understood that the cornerstone of groundbreaking innovation is design. And even more ...
-
Marketing Challenge: Getting Customers to Act on Direct ResponseHank StrollDirect mail remains a successful way to reach customers. The trick, of course, is getting customers to act on the mail. How can a marketer increase response rates?
Search by Topic
- Ad Copy
- Advertising
- B2B Marketing
- B2C
- Benchmarking
- Blog Comments
- Blogging
- Brand Ambassadors
- Brand Awareness
- Brand Equity
- Brand Loyalty
- Brand Management
- Brand Positioning
- Branding
- CAN-SPAM
- Career Management
- Case Studies
- Channel Marketing
- Chief Marketing Officer
- Collaboration
- Community
- Consumer Electronics
- Content
- Content Marketing
- Content Strategy
- Copywriting
- Creative Briefs
- Creativity
- CRM
- Customer Acquisition
- Customer Behavior
- Customer-Centric
- Customer Engagement
- Customer Experience
- Customer Loyalty
- Customer Relationships
- Customer Retention
- Customer Satisfaction
- Customer Service
- Data
- Digital Marketing
- Digital Theory
- Direct Marketing
- E-Commerce
- Economic Crisis
- Email Campaigns
- Email Deliverability
- Email Lists
- Email Marketing
- Email Service Providers
- Email Subject Lines
- Forecasts
- Green Marketing
- High-Tech Marketing
- Hiring Outside Resources
- Hispanic Marketing
- Inbound Marketing
- Influencer Marketing
- Interactive Marketing
- International Marketing
- Keywords
- Landing Pages
- Lead Generation
- Lead Nurturing
- Local Marketing
- Logos
- Management
- Market Research
- Marketing Analytics
- Marketing Automation
- Marketing Budgets
- Marketing Challenges
- Marketing Dashboards
- Marketing Inspiration
- Marketing Operations
- Marketing Plans
- Marketing Smarter
- Marketing Smarts
- Marketing Strategy
- Marketing Tips
- Measurement
- Metrics
- Mobile Marketing
- Naming
- New Media
- Newsletters
- Nonprofits
- Online Marketing
- Personal Branding
- Personalization
- Positioning
- Positioning Statements
- PowerPoint
- PPC Campaigns
- Press Kits
- Pricing
- Print Collateral
- Product Management
- Product Marketing
- Promotions
- Public Relations
- Public Speaking
- Recession
- Research Summaries
- Retail Marketing
- ROI
How-to Articles
- Rethinking Brand Safety and Ad Verification: A Pivot to ... by Asaf Greiner
- The Future of B2B Marketing: 11 Predictions for 2025, From New ... by Jon Miller
- How a Strategic Conversion Copywriting Process Can Transform ... by Hannah Gibson
- The PMO: Unlocking CRM Campaign Efficiency and Peak Performance by Nick Lavacca
- Rising Subscription Prices: Trends and Tactics for Managing ... by Guy Marion