Retrain Your Brain for Healthier Marketing
- Lorrie Thomas Ross
- Jennifer Kelly
- Thu, Aug 28, 2014, 12pm ET
- 90 minutes
Marketing, like any relationship, takes time, energy, and effort. And, like developing relationships, marketers need to stop thinking about how to "get" customers and start thinking about how to "give"óby creating, connecting, and conversing (which leads to converting). Instead of marketing spending, the healthier approach is to think about investing in the life of your marketing.
In this PRO seminar, you'll learn the marketing concepts that set the tone for optimization, strategy, and most importantly, new behaviors that can directly impact your success. You'll receive a framework to begin the optimization process and set these new actions in motion, and learn simple changes that you can make to ensure your time and money aren't wasted, but invested.
Lorrie Thomas Ross is the CEO of Web Marketing Therapy, Inc., a firm that diagnoses, prescribes, and guides healthy marketing solutions. When she is not helping clients develop strategy or optimize their marketing, she teaches workshops for UC Berkeley Extension. She is the author of The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses) and several online video courses.
Who Should Attend?
Marketing and sales professionals who want to learn how to market in a meaningful way that attracts their ideal clients, and/or who are looking for information on how to enable their marketing programs to work smarter and harder for them.
What Will You Learn?
- The five factors for marketing success
- A framework to improve your efforts
- Simple steps to develop a healthy and wealthy strategy to attract clients
- A lifetime marketing success strategy concept that you can apply today
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.