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How to Turn Trade Show Leads Into Trade Show Sales

Jim Beretta
Jennifer Kelly
Thu, Sep 18, 2014, 12pm ET
90 minutes
This online marketing seminar received 3 star(s)

Trade shows may be one of the largest marketing investments your company will make this year, but it's what happens after the show that determines your ROI. Taking the conversation from the show floor to opportunity development and final sale is often complex. With the proper tools, technologies, people, and processes in place, your trade show sales can be a repeatable, reliable, and profitable experience for your company.

In this PRO seminar, we'll share proven tips and techniques that will help you continue the conversation after the show—extending the life of the event and your marketing budget. You'll learn how to master trade show data that can lead to big results for your company.


Jim Beretta is chief marketer, strategist, and brand consultant at Customer Attraction Marketing. He has 20 years of experience in the advanced manufacturing industry, and has exhibited at trade events across North America, Europe, and China. His marketing strategies have been responsible for hundreds of millions of dollars in revenue, and he is a firm believer in high-return marketing investments in B2B environments.

Who Should Attend?

Marketing and sales professionals responsible for trade shows, metrics, customer attraction, or demand generation. If you're thinking about how trade shows can work for your company as part of an overall strategic marketing strategy, this PRO seminar is for you.

What Will You Learn?

  • Tools and tips to effectively plan your event follow-up
  • How to develop a repeatable process to use at all events
  • How to prove the high value of trade show marketing efforts to the C-Suite
  • The importance of protecting your trade show marketing budget

Register Now!

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