Engagement: How-to articles covering the latest marketing tactics, tips, and strategies.
How to Use Employee Feedback to Build Better Marketing CampaignsClaire LewWhat do your employees actually think about your brand? Do they trust your leadership team? And when they talk about the company publicly, does what they say support or undercut ...
How to Tackle the 4Ws of Marketing Content Creation With DataLux NarayanBefore you create marketing content, you need to ask why, what, when, and where—the 4Ws. And because content creation is as much science as it is art, you need data ...
How Email Marketers Can Profit From Users' Mobile ObsessionCynthia PricePeople check their smartphones obsessively—dozens, even hundreds, of times per day—and they open most of their emails on mobile devices. Here are five ways we email marketers can use those ...
From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From MarketersLaura BreslawAs he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ...
Operation FOMO: Three Ways to Turn Customer Envy Into EngagementJeff SnyderNo matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use ...
Six Tips for Successfully Using Livestreaming Video for MarketingFritz BrumderLive video is a powerful, authentic, engaging, measurable, and cost-effective marketing option that more and more brands are turning to, for good reason. Here are some helpful tips to get ...
Three Ways Snapchat Is Changing the Marketing LandscapeChris GomersallNow is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded ...
Four Ways to Take Full Advantage of Email Marketing With Advanced AnalyticsJohn ThiesEmail marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.
Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)Timothy CarterContent marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your ...
The 3 E's of Brand Admiration (and How Marketers Can Foster Them)Josh ZywienEnablement. Enticement. Enrichment. Those three E's are the very foundation of brand admiration. And they are important for any brand in any industry. So how should they be fostered?
Engagement: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSocial media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve social media success.
Audiences Are Assets: Author Jeffrey K. Rohrs Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneUsing paid advertising to borrow someone else's audience isn't sustainable. Jeffrey K. Rohrs explains how to build a "push-button audience" that will serve as a renewable energy source for your company.
Engagement: Online seminar broadcasts from the best minds in marketing
- The Infinite Story Loop: How to Create Amazing Stories for MarketingBroadcast on 3/7/2017 with John Lane, Hannah HamzaJoin us for this free seminar where we'll detail some of the timeless elements of storytelling that you can employ to create better marketing. We'll answer the question: What can you publish today that will reinforce the story you want to create over the long term? We'll layout plans for how to ensure the well-formed stories you're telling will hit receptive ears, incite action, and build your audience's desire for more stories. And we'll discuss how, interestingly, those actions will also provide the inspiration for the next chapter, and the next, and the next. Sponsored by Centerline Digital
- How to Demystify Influencer Marketing With ContentBroadcast on 11/3/2016 with Lee OddenIn this PRO seminar, you'll learn how influencer content programs tap industry voices that buyers trust, and align with brands to deliver on both thought leadership and customer acquisition goals. While there are many opinions and approaches to influencer marketing, we'll cover the three proven approaches B2B marketers can take to satisfy buyers across the sales experience.
- Inspiring Action: The Future of Influencer MarketingBroadcast on 9/29/2016 with Heidi SullivanIn this PRO seminar, we'll share what the experts see as challenges, best practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions.
- Hooked: How to Create Addictive Content for Your BrandBroadcast on 4/16/2015 with Andrew DavisIn this PRO seminar, Andrew Davis will discuss six simple secrets to create a hook—a twist on a familiar theme designed to catch and keep your audience's attention. He'll share personal lessons learned that you can apply to your content strategy and teach you the A-to-Zs to building your list, driving new revenue, and solidifying a true relationship with an ever-growing fanbase.
- Relevance is the Key to a Competitive Content StrategyBroadcast on 9/25/2014 with Ardath AlbeeIn this PRO seminar, we'll explain what it takes to achieve the level of relevance needed in this real-time environment to turn prospects into buyers. We'll discuss why relevance requires marketers to look beyond the one-off campaign approach to a more continuum approach that builds a story. You'll leave with several key skills that will help you improve the effectiveness of your content marketing efforts.
- Supercharge Your Brand: How Companywide Empowerment Drives Social Media AdvocacyBroadcast on 9/12/2013 with Susan Emerick, Chris BoudreauxIn this PRO seminar, you'll learn how empowering your employees, customers and partners to use social media to drive engagement, create meaningful customer relationships and engage in real-time conversations can help increase your brand awareness and revenues, while decreasing your marketing, sales and customer service costs.
Engagement: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: A Step-by-Step Guide to Launching an Employee Advocacy ProgramReleased on 9/23/2016 with Stephan HovnanianIn just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow.
- Take 10: Seven Steps to a Successful Re-Engagement CampaignReleased on 9/9/2016 with Meera KothandIn just 10 minutes, we'll show you why a subscriber re-engagement campaign is an important part of your email marketing strategy. We'll share a seven-step process detailing how to set up and launch your re-engagement campaign from scratch. You'll leave with a thorough understanding of the different types of winback emails, the order in which to send them, and what to do with inactive subscribers.
- Take 10: How to Make Your Graphs and Charts Effective Communication ToolsReleased on 4/3/2015 with Richard GoringIn just 10 minutes, we'll show you how to achieve more with your graphs and charts. You'll learn how to create and use visuals in PowerPoint more effectively, which graphs you should use to illustrate your data, as well as how to avoid common mistakes.
Engagement: Marketing downloads for the busy professional
- Engage Customers and Generate Leads With Interactive ContentThis 27-page guide will answer all your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers.