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Take 10: How to Interpret Data to Create Great Content

Hana Abaza
Fri, Sep 26, 2014
10 minutes

Good content will attract visitors to your website, but great content creates customers for life. In order to deliver the right content to the right person (at the right time), you must embrace the data that is at your fingertips—both from your own internal metrics, and from external tools.

In just 10 minutes, you'll learn what data can drive key areas of your content marketing strategy, including content ideation and content distribution. You'll walk away with a clear understanding of how to interpret your data, and how to turn that insight into great content.


Hana Abaza is the director of marketing at Uberflip, where she combines a metrics-driven approach with a commitment to creating an exceptional brand experience. She has more than 10 years of experience in digital marketing, and a knack for communicating inspired tech solutions to mainstream audiences. Hana is also a speaker and contributor to the Huffington Post, MarketingProfs, Content Marketing Institute, and other industry publications.

Who Should Attend?

If you're an intermediate or advanced marketer looking for ways to use data to improve your content marketing efforts—this Take 10 is for you!

What Will You Learn?

  • How to use free online tools for better content creation and ideation
  • How to analyze your distribution channels
  • How to measure the business impact of your content

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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