There are more and more women in marketing. But why? Simple: they are good at it. Of course, many of the more skeptical may say it's because "they can." They say the field is more open to women, unlike engineering and finance.
A convincing case is made by Patricia Hume -- Global Vice President responsible for all marketing, sales, service and operations for Avaya's Small and Medium Business market segment who rose the professional ranks in the male-dominated IBM during the 1990's -- who says in an interview in MarketingProfs this week https://www.marketingprofs.com women are more emotional and emotive, and that gives us a creative flair, so critical for success in marketing.
In addition, she asserts, research shows women are better than men at multi-tasking, so important because marketing "crosses many areas within the business and there are a lot of balls that you have to juggle at once in order to be a really successful marketer."
True enough, as I have learned working for and with women during my 28 years in marketing.



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ABOUT THE AUTHOR
image of Roy Young
Roy Young is coauthor of Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact. For more information about the book, go to www.marketingchamps.com or order at Amazon.