What inspires great love for a company?

Recently, Marketing Smarts podcast host Kerry Gorgone interviewed Brian Sheehan about the traits of a loved company. As author of Loveworks: How the world's top marketers make emotional connections to win in the marketplace, Sheehan discussed how successful companies can nurture love from their customers.

The following eight traits have the power to draw your customers into a deeper relationship with your company.

A loved company is one that...

  1. Is driven by purpose.
  2. Inspires people.
  3. Is emotional.
  4. Uncovers the truth.
  5. Builds movement across its customer base to spread their business.
  6. Is a creative leader.
  7. Has a rallying cry.
  8. Has mystery.

To find out more about how some companies exhibit those traits to their customers, check out my visual sketchnotes based on the Marketing Smarts podcast.

You can also learn more about creating content that inspires love from your customers at the free virtual conference on Feb. 14, 2014, starting at 11 AM Eastern time. (Find your local time.)



Sign up for free to read the full article. Enter your email address to keep reading ...


image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski