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  • From Overwhelmed to AI-nspired

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Overwhelmed by AI and unsure how it fits into your organization? Then join this panel of industry experts sharing their wins, challenges, and lessons on their paths to incorporating AI—from technology selection to team alignment and change management strategies. This free webinar is filled with practical tips and invaluable insights to put you on the road to AI success. Sponsored by Drift, Jasper, and Marketing AI Institute.

  • Martech Replacement Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? To find out, MarTech surveyed 443 marketers in the second quarter of 2023.

  • Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The value proposition isn't just changeable; it's as dynamic as a world currency. Learn why marketing agencies in particular must stay on top of their evolving value propositions and embrace a new version when necessary.

  • The Top Challenges Companies Face in ESG Reporting

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Environmental, social, and governance (ESG) practitioners say the biggest reporting challenge their companies face is trying to measure the impact of qualitative initiatives such as DEI programs, according to recent research from Workiva and Ascend2.

  • Why Employees Are Staying at Their Jobs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as why they're staying where they are.

  • How B2B Marketers Can Shift to Buying Groups in Three Months or Less

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map.

  • Empowering Sales Success—The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.

  • Flexibility That's Focused to Attain B2B Marketing Nirvana | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    "Sometimes I think it's good to pause, take a bit of a break, stand back, put yourself in your audience's shoes, if we want to go down that road, and try to think, What's going on here?" says this week's guest.

  • Upgrade Your Content & Creative Production: How to Streamline Workflows and Automate Production

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Content and creative production is key to connecting with prospects and customers. But inefficient creative production workflows can undermine your business. Is your marketing workflow keeping up with high content demand? Discover how to use content and creative automation to improve your efficiency—and business outcomes—for years to come. Sponsored by Celtra.

  • Marketing Has a Data Problem, and Here's What Can Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketing leaders have plenty of data on their plate, but many aren't yet able to convert it into the insight they require to perform better. Get some tactics from this article.

  • Putting Your GTM Plan Together

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 4 of 4: You've prepared your product or service, ironed out distribution, banged your marketing funnel into shape, and set up sales enablement content. What's left? Join us for Session 4, where you'll assemble the pieces into a final Go-to-Market Plan.

  • The Biggest Workplace Red Flags [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Employees and job seekers say micromanagement is the biggest red flag in a workplace, according to a recent survey of workers conducted by Monster.

  • The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.

  • Enable Sales to Close the Deal

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 3 of 4: Want your best shot at improving sales and gaining market share? Help sales answer buyer questions! Discover what content the sales team needs to engage customers and close the sale... and include that content in your new Go-to-Market Plan.

  • A Five-Step Framework for ROI From Personalized Customer Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Although its importance is never denied, "personalization" in marketing can be such a nebulous word. Is it even measurable? How do you find out whether it affects the bottom line? Check out this five-step guide.

  • Generative AI-Powered Conversations and the Conversation Automation Index: David Greenberg on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation about conversations: AI-powered conversations, conversational metrics, conversational benchmarks, and more.

  • What to Prioritize in Marketing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 2 of 4: Your company believes in the product, and distribution is in the works. Now the company needs your marketing to get the buyers' attention! Learn how to fill your Go-to-Market Plan with marketing tactics that make your executives, management, and customers happy.

  • Brand + Demand: Taking B2B Marketing From Cost Center to Value Center

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results.

  • How to Attract and Retain Top B2B Marketing Talent

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The job market has been volatile recently, see-sawing between pandemic layoffs and the "Great Resignation." This article looks at the company characteristics that help attract and then retain B2B marketing talent.

  • The Shift From Digital Transformation to Digital Evolution: Jill Roberson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones instead of treating transformation as a single task.