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  • Campaign Management Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    Your campaigns are running—but are they driving revenue? Join three expert sessions to learn how to build smarter campaign workflows, eliminate execution bottlenecks with AI, and connect every campaign to the pipeline and revenue numbers leadership actually cares about. Sponsored by Wrike.

  • 7 Ways to Avoid a Boring Webinar

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Webinars have become one of our most important channels to engage audiences and drive pipeline. Yet many companies are still delivering boring PowerPoint presentations with no personality and no connection to their audience. It's time to make your webinars more approachable, more authentic, more human, and more fun. Register now and learn how. Sponsored by ON24.

  • Fundamentals of Message Design: Increasing the Chances You Get a Yes

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Do you want your content, campaigns, and pitches to convert more reliably? Who doesn't! In this closing keynote, Tamsen Webster reveals why traditional approaches to persuasion may be holding you back from getting the "yes" you want from customers and clients—and the high-converting framework that drives action.

  • What Game Theory Can Teach Marketers About Winning

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    When you understand how people make decisions and apply that to your marketing, you're more than communicating—you're anticipating! Join Christina Garnett for a look at game theory, behavioral science, and how to use these ideas to think several moves ahead.

  • Reduce Stress With a 3x5 Content Strategy Framework

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Too many topics. Too many channels. Too many goals! If you're drowning in complexity, join Lee Densmer for this 3x5 Content Strategy Framework: a simple, immediately executable approach to creating a content program your team can capably run to drive the ROI your executive team demands.

  • How AI Is Reshaping Tech Stack Investment [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic looks at which parts of the tech stack are being impacted most by AI, why businesses are cutting or replacing tools, the top barriers slowing the purchase of AI-enabled tools, and how businesses are validating the claims of AI vendors.

  • Your Data Is the Problem: Why Data Readiness Is the Real AI Imperative

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Most AI failures in B2B marketing aren’t about technology—they’re about data. See how poor data quality undermines results and what you must fix before AI can deliver value. Read more

  • Social Media Marketing Fundamentals That Still Drive Revenue

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    It's time to renew social media marketing as a credibility engine, not just a content channel. Join Brooke Sellas for a structured, human-centric approach to social engagement that builds brand credibility and buyer confidence, strengthens brand trust, and supports revenue.

  • Search Isn't Dead, but Your Customer Acquisition Strategy Might Be

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    AI, communities, and fragmented journeys are reshaping B2B acquisition. Learn how to build presence, influence decisions, and convert informed buyers in this new landscape. Read more

  • Which AI-Related Buzzwords Resonate With SEO Experts?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, researchers analyzed the LinkedIn posts of 75 SEO experts that referenced key AI-driven SEO terms.

  • Personalization vs. Customization: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores what differentiates personalization from customization in areas like what they are, who has control, which tools are required, and what the goals are.

  • AI Update, May 1, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, April 24. Stay in the know.

  • Reframing Agency Procurement (Part 2): Procurement's View and A Joint Framework

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities. Read more.

  • Why US Workers Don't Take All Their Vacation Days [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do take PTO.

  • Designing for ROI: Strategic Planning for More Output, Not More Activities

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Good strategy isn't about doing more; it's about accomplishing more with the fewest actions possible. Join Devin Bramhall to discover how to identify your brand's unique benefits, create high-output execution plans, and break free from the same "to-do list with a timeline" that your competitors run.

  • How Marketers Are Integrating Direct Mail and Digital Experiences

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States.

  • Reframing Agency Procurement (Part 1): The Agency View

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time. Read more.

  • Three Attention-Grabbing Story Structures (That Aren't the Hero's Journey)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more.

  • 35 Brands That Saw Web Traffic Jump After Logo Redesigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers examined organic web traffic data from 2012 through 2026.

  • How to Manage Brand Misinformation in Generative AI Search Results

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI search is reshaping brand perception, but misinformation risks are rising. Learn how to monitor, manage, and influence your brand’s presence across generative AI platforms. Read more.