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  • 2 Million Blog Posts Are Written Every Day, Here's How You Can Stand Out

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.

  • Conversion Benchmarks for Seven Types of Online Forms

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack.

  • Websites: Strategy Is Fun Too, You Know (Well, Fun-ish)

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts.

  • A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...

  • How to Sell Ad Space on Your Website

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad type, placement, and location can boost your website revenue.

  • Five Tips for Building a Better B2B Website

    Video

    CONTENT TYPE: Video | TOPIC: Websites

    What's the definition of a great website? What's the secret to better business lead generation? And what's the first step to building a site that delivers the kind of results you need—when you want them?