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  • Do More With Less [Digital Brand Activation Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Feeling like there are a million ways to market... but you can't create enough content to keep your audience engaged? In Do More With Less, you'll discover smart ways to create sustainable, engaging content. Ready to work with branding expert Nick Westergaard? Register for Session 2 of our Digital Marketing Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

  • How to Overcome the Biggest B2B Buying Barriers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing

    You believe in your product. Now if only your customer would get on board! Join B2B marketer, author, and speaker Nancy Harhut for this live encore of her fall 2022 MarketingProfs B2B Forum presentation. Learn how to obliterate objections and get that deal closed.

  • YES, You Can Build Passionate Fans in B2B Businesses! [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

    Does your B2B company need rocket fuel? Start inspiring and nurturing true fans. This keynote presentation by David Meerman Scott, based on his book, Fanocracy, was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • How to Create Meaningful Experiences That Inspire Action in an Unpredictable World [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

    How do you maintain a human connection and create meaningful experiences in a world where in-person interactions are canceled, but marketing is not? This presentation by Ashley Zeckman was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Call It Out: Dismantling Racial Injustice in the Workplace [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Management

    Social justice issues often unfold at lightning speed. But to be a leader in your organization in today's complex environment, you need to challenge workplace norms and off-limits tops, not sit on the sidelines. This presentation by Katie Kern—applicable to both B2B and B2C marketers—was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Re-Boot Your B2B Content Marketing Measurement in 20 Minutes [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    It's time to go beyond measuring content consumption. A smarter, more creative approach? Measure your audience's behavioral changes. This presentation by Robert Rose was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Re-Inventing Virtual Presentations So They Suck Less [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    In-person events, be it tradeshows, conferences, sales pitches, or even internal meetings, are now all but non-existent. All those presentations are now online. And, let's face it, some of those could use a little help. This presentation by Brian Fanzo was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.