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  • From Chaos to Control: Orchestrating AI Across Enterprise Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more.

  • The New Rules of Brand Visibility: How to Get Your Content Cited in AI-Generated Answers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    AI search now determines how B2B brands get discovered. Learn how structure, originality, authority, and recency dramatically improve your content's chances of being cited in AI answers. Read more.

  • How Professional Services Marketers Are Approaching GEO

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.

  • The Rise of Using AI Tools to Take Meeting Notes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 19% of workers say they now frequently use AI tools to take meeting notes, according a recent survey of 1,000 full-time professionals

  • Decoding AI's Org-Wide Marketing Impact

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    How do you navigate the seismic shifts AI brings to marketing? chiefmartec Editor Scott Brinker, the renowned visionary mapping the martech universe, delivers his unfiltered perspective on this world-changing tech directly to you. Sponsored by Snowflake.

  • The 10 Most Overused Buzzwords in Corporate Emails [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    "Reaching out" and "follow up" are the top corporate cliché phrases that people can't stop using in their emails, according to recent research.

  • Why Local and Trade Coverage Is Just as Important as National Top-Tier Press

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage. Read more.

  • How Natural Language Is Transforming Marketing Workflows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Natural language interfaces (NLIs) are changing how marketers access and analyze data, enabling faster insights, better decision-making, and more efficient workflows. Read more.

  • GEO and SEO in 2026

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    Join us for this Ask an Expert group AMA event with Janet Driscoll Miller to get answers to YOUR questions about Generative Engine Optimization (GEO) and the future of SEO. Watch now.

  • What Are the Attributes of Great Digital Ad Creative?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.

  • From Flash to Function: How AI Is Powering PR and B2B Marketing Operations

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more.

  • The 72-Hour Webinar Follow-Up Playbook That Converts B2B Leads Faster

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Event Marketing

    Most webinar leads go cold within 72 hours. Use this hour-by-hour follow-up framework to convert high-intent attendees faster and improve B2B pipeline impact. Read more.

  • Five Shifts to Help B2B Marketers Stop Marketing Like a Machine

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies. Read more.

  • How Often Should Brands Be Sending Messages?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world.

  • The State of 'Job Hugging' Among US Workers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six months, according to a recent survey.

  • SMB Landing Page Optimization Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they face? To find out, researchers surveyed 264 marketing professionals.

  • How to Turn a Branded B2B Podcast Into a High-Impact Revenue Engine

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Discover how to build a branded B2B podcast that earns trust, strengthens sales alignment, engages your ideal customers, and drives measurable pipeline impact—not vanity listens. Read more.

  • The Top Frustrations B2B Buyers Have With Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers

  • How US Professionals Are Building Their Personal Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent research.

  • Brand vs. Branding: Aligning Your Brand and Branding Builds Perception and Trust

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Understanding the difference between your brand and your branding is essential for shaping audience perception, building trust, and creating consistent customer experiences. Learn how to align both effectively. Read more.