FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • What Smart, Successful Local Businesses Do to Attract Holiday Travelers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, just a few small improvements to your online presence can make a huge impact.

  • What Email Marketers Can Do to Stop Unsubscribes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop unsubscribes, according to recent research from Mapp.

  • Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.

  • #SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes with "Instant Gaming" platform; WhatsApp tests its version of Snapchat Stories; five top-notch Instagram tools for businesses; and much more...

  • How to Manage Your Google Search Console Like a Pro

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and how to deal with them.

  • Six Content Performance Metrics You Can't Live Without

    Article

    CONTENT TYPE: Article | TOPIC: None

    Publishing content and hoping it's getting you results is one thing, but how can you actually measure the performance of your content? This article outlines six metrics that will help you effectively track content effectiveness.

  • The Gift Preferences of Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most businesspeople say gifts given by employers and external contacts for personal milestones are more meaningful than gifts given during the holidays, according to recent research from Alyce.

  • Links, the Ranking Factor That Real Estate (and Other) Websites Ignore

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Various ranking factors contribute to ranking your website and content high in search results, but the one that is seemingly ignored among them is consistently identified as the one with the biggest impact: links.

  • Five Ways Marketing Analytics Is Broken (and How to Fix It)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Tired of spinning your wheels trying to see whether your marketing is working? The time and effort marketers spend on building reporting instead of analyzing results is a persistent issue. It's a tough cycle to break, and most marketers aren't sure where to begin.

  • The Role of Mobile in Holiday Shopping [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 90% of consumers say they value having a mobile device with them when holiday shopping in-store, according to recent research from Opera Mediaworks.

  • What's Singles Day? Things Every Retailer Should Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    The world's biggest shopping day is Singles Day in China. Here's how US retailers can help raise the profile of Singles Day in America and take advantage of this opportunity to win over half of the country's population.

  • 'Enriching Benefits': Why Consumers Love Brands That Make Them Feel Like Good People

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    "Enriching benefits" have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand.

  • How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    SAP Ariba CMO Alicia Tillman discusses the company's rebranding campaign and commitment to ending forced labor throughout the supply chain, and how B2B buyers and B2C buyers are not so different.

  • How Millennial Business Leaders Are Changing SMB Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Millennial SMB leaders are more likely than Baby Boomer SMB leaders to spend their marketing budgets on digital channels, such as social media and video, according to recent research from Magisto.

  • Four Ways to Market to Millennials (Without Underestimating or Patronizing Them)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most marketers act like they have to create gimmicky and childish campaigns to reach Millennials. But building customer relationships with Millennials can be as simple as following these basic principles.

  • How to Play the Game of Content Land and Win [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Take a journey through the world of content visualization, and find out which method may work best to captivate your audience.

  • Eight Missed Opportunities in Your B2B Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What really motivates buyers to act? When using content, many B2B companies struggle to engage buyers. Here are eight engagement tactics that work, according to research, but marketers use them too infrequently.

  • How Far Consumers Travel to Make Everyday Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: None of the above

    Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development.

  • Three Strategies That CPG Marketers Can Learn From the World of Entertainment

    Article

    CONTENT TYPE: Article | TOPIC: None

    Entertainment marketers are masters at grabbing an audience's attention in a split second with just one image, clip, or tweet. They do so by focusing their marketing on these three strategies.

  • Buyer Personas: How Much Detail Is Too Much?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need to know about our prospects to motivate them to respond.