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  • Marketing Smarts: Social Media Monitoring Feeds on Brains

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the people who are talking about you.

  • Five Ways to Navigate Today's Influencer-Relations Avalanche

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, getting your story in front of an influential writer can mean getting it to a traditional journalist at an established publication, an independent blogger, or a peer-to-peer reviewer. And getting in touch with those key influencers is no easy task. Here's how you can do it.

  • Social Media Engagement Drives Customer Loyalty, Higher Spending

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services offered by the brands, according to a report by Bain & Company.

  • Stop Pushing, Start Engaging: How Marketing Mimics Dating

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just as in dating, being too pushy or too neglectful when marketing could get you dumped. Learn how to effectively woo prospects into becoming long-term committed customers who stick with you through thick and thin.

  • Social Networking via Mobile Devices Surging

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile social networking is on the rise: As of August 2011, the number of people who accessed Facebook, LinkedIn, and Twitter via mobile devices grew 50%, 69%, and 75%, respectively, over the same period a year earlier, according to a report by the comScore MobiLens service.

  • When Your Customers Know More Than Your Salespeople

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's product-savvy customers expect more from in-store shopping experiences. Learn why new technologies, knowledgeable salespeople, and stellar service are critical in today's shopping climate.

  • Which Celebs Would You Cozy Up With on a Trans-Atlantic Flight?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When thinking about the celebrity they'd like most to cozy up with on a flight across the Atlantic, surveyed women chose Johnny Depp and George Clooney as their top choices, while men favored Jennifer Aniston and Megan Fox, according to a new survey from Air New Zealand.

  • Four Ways to Keep Your Online Audience Interested

    Article

    CONTENT TYPE: Article | TOPIC: None

    Much like an attractive store, a well-designed website will attract customers who will be happy to be there—and happy to stay. Avoid these four common mistakes that can turn visitors away and hurt your business.

  • Twitter Brand Followers More Likely to Recommend, Buy Products

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People who follow brands on Twitter say they are more likely to buy products from the brands they follow and more likely to recommend those brands to friends, according to a new study by Constant Contact and Chadwick Martin Bailey.

  • How to Write Hot-Button Sales Copy in a Recession

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human desires to tap into—and when.

  • Customers Demanding Corporate Responsibility

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers worldwide are demanding a higher level of social responsibility from the companies they engage with, and most are using the power of the purse to press those demands, according to a study by Cone Communications.

  • Marketing Smarts: Unleashing Creativity One Team at a Time

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught.

  • The Six Cs of a Customer-Centric Marketing and Sales Pipeline

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customers today are actively engaged buyers, so your approach to the sales and marketing pipeline must evolve. Learn six revised stages for implementing and measuring Marketing's contribution to the pipeline.

  • B2B Marketers Moving Toward Online Content Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events (68%), and public relations (64%), according to a report by HiveFire.

  • What Doesn't Work in Lead Management

    Article

    CONTENT TYPE: Article | TOPIC: None

    Effectively managing sales leads today is tricky, but not if you understand the problems between Marketing and Sales. Learn which four lead-management strategies could be hindering your success.

  • Booz: Adaptability Is Key for Social Media Success

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among a list of 12 social media success enablers, the ability to react and adapt quickly to change is ranked as the most important factor for succeeding in today's social media environment, according to a new survey from Booz & Company and Buddy Media Research.

  • A Seven-Step Guideline in Crisis Communication (Lessons From the Sony PlayStation Network Breach)

    Article

    CONTENT TYPE: Article | TOPIC: None

    A crisis can serve as a stage to show the world that your company is either unorganized and uncaring or responsible and human. Learn how to preserve your brand equity—and keep your customers—during a crisis.

  • Half of Tablet Owners Made a Purchase via Device in September

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tablet devices are becoming an increasingly important channel for e-commerce: Nearly one-half of tablet owners (48%) completed a purchase via their device in September 2011, according to a report by comScore.

  • Is Brand Marketing in a Revolution or Evolution?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing professionals have mixed opinions on the state of branding today: 58% of those surveyed say "we're in a time of revolutionary change when it comes to how powerful brands are created," whereas 42% express the opposite viewpoint, saying "the fundamentals haven't changed at all," according to a report by the Branding Forward Project.

  • Three Approaches to Promoting Your Event Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and drawbacks—of three popular approaches.