Tablet devices are becoming an increasingly important channel for e-commerce: Nearly one-half of tablet owners (48%) completed a purchase via their device in September 2011, according to a report by comScore.
Below, additional findings for comScore's report titled "Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing US Digital Media Consumption Habits.
Tablets are being used throughout the entire purchasing process: 56% of tablet owners looked up product or price information for a specific store in September, while 54% read customer ratings and reviews.
Notably, 51% of the tablet audience compared product and price information while on their device, with the same percentage searched for a nearby store.
Coupons and daily deal offerings continue to play a key role in e-commerce: In September, nearly one-half of tablet owners reported seeking coupons (49%), downloading such offers (48%), and redeeming coupons or coupon codes (46%) while on their devices.
Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.
US tablet users largely display the demographic characteristics of early technology adopters: Younger males with above average income. As of August 2011, some 54.7% of all tablet owners were male.
Users age 25-34 make up the largest share of tablet owners (29.3% of the entire audience), while those age 35-44 account for 21.6%. Those age 18-24 make up 13.7% of the tablet audience.
About the data: Findings are based on September 2011 comScore data, issued in the report titled "Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing US Digital Media Consumption Habits, October 2011.
Enter your email address to keep reading ...
You may like these other MarketingProfs articles related to Mobile:
- Four Rules for Riding the Texting Wave Before It's Gone
- How to Perform a Competitive Analysis of the Mobile App Market
- The State of SMS Marketing in 2022
- Why People Opt Out of (And In to) Mobile Notifications From Brands
- What People Use Their Smartphones for While at Work
- Five SMS Campaigns for B2B Marketers to Try