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  • Facebook: Brands Should Target Friends of Fans

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands that conduct Facebook marketing can gain huge benefits by targeting the friends of their Facebook fans, according to a new report by comScore and Facebook, which also found that Facebook users spend 27% of their time browsing homepage newsfeeds.

  • 5 Lessons Marketers Can Learn from Storage Facilities (Yes, Storage Facilities!)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Brandy Olson shares some marketing lessons taken from the storage-facility world.

  • The Video That Answers the Question: What Is Google+ (and Why Should I Care?)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs chief content officer and blogger Ann Handley highlights the reasons why Google Plus matters and shares an insightful video about the new platform.

  • Case Study: How One Company More Than Doubled Customer Referrals

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each month? Learn how one company did just that.

  • Brands and Social Media: The Rise of Social Advertising

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are using a new and expanding set of advertising tools to reach social consumers: 67% of surveyed brand managers say they conduct some type of social media advertising and another 18% plan to implement such activities in the next year, according to a new study by The Pivot Conference and Brian Solis.

  • Invite Customers to a Never-Ending Talk at the Kitchen Table

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Andrew Reid discusses the importance of getting direct, honest information from customers and clients face to face.

  • Why Digital Loyalty Matters, Part 1 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    In part one of this five-part video series on digital loyalty, practitioners from The Buddy Group and Badgeville lay the groundwork for a discussion of the importance and benefits of customer loyalty in a digital age.

  • A Lesson From Sales Pros: How One-to-One Marketing Can Pay Off Big Time When Your Budget is Zero

    Article

    CONTENT TYPE: Article | TOPIC: None

    One-to-one marketing is time-consuming, but as any sales professional can tell you, the personal touch—communicating directly with the decision maker—can be very effective.

  • IT Pros Value Thought-Leadership Vendor Content

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    CONTENT TYPE: Chart | TOPIC: None

    Fully two-thirds (67%) of North American information technology (IT) professionals say they find vendor-produced content such as whitepapers "extremely useful" or "useful," according a new study from IDG Connect. IT professionals say thought-leadership content is the most useful, followed by analysis and survey statistics.

  • Seven Tips for More-Profitable Direct Mail in Today's Economy

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to basics and remind yourself of the following seven core principles of direct marketing.

  • Politics and Social Media: Capitol Hill Connects With Constituents

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most Members of Congress have integrated social media into their communications strategies—using social tools to gauge public opinion, communicate with constituents, and reach new people, according to a survey from the Congressional Management Foundation (CMF).

  • Forrester: Why Tablet Commerce May Beat Out Mobile

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    CONTENT TYPE: Chart | TOPIC: None

    With the number of Americans owning tablet devices forecast to increase at a compound annual growth rate of 51% between 2010 and 2015, tablet commerce is expected to grow rapidly over the same period, offering consumers a portable yet highly engaging shopping experience, according to a new report by Forrester Research in partnership with Bizrate Insights.

  • Why Your Website Still Matters (Even With Social Media)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Sujata Ramnarayan discusses the various social media tools then explains how websites fit among them all ... and why it's important.

  • Human vs. Machine: Clash of the Translation Titans

    Article

    CONTENT TYPE: Article | TOPIC: None

    Humans or machines—which are superior these days? Both human and machine translation can be used when taking marketing content global. Learn three translation techniques—and when to use them.

  • Use of Video-Sharing Sites on the Rise

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Watching video online is becoming more popular in the US, particularly among rural audiences: 71% of online adults now use video-sharing sites such as YouTube and Vimeo, up 5 percentage points from the 66% who did so a year earlier, according to a new report by Pew Research.

  • The 3 Most Important Levers of Growth for Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Gary Gebenlian shares the three most important levers of growth for business: grow the market, grow volume for existing customers & steal share.

  • Online Marketing Judo: How to Convince Influencers to Help You

    Article

    CONTENT TYPE: Article | TOPIC: None

    To get the most out of your online marketing, don't go it alone. Get powerful influencers in your corner to help spread the word about you. Here's how to build your team of evangelists and create a winning word-of-mouth campaign.

  • Social Media in Canada: Likes, Follows Sway Brand Perception

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than six in ten online Canadians (62%) say they have a social networking profile; among them 48% "like" or "follow" at least one brand or company on a social site, and 49% say their views of products and brands are influenced by recommendations of those in their social network, according to a survey from Ipsos.

  • Data Deluge Means No More Leonardo Da Vinci Types

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses a Financial Times article in which he claims that there will never be another Leonardo da Vinci due to data overload.

  • Get 'Em While They're Hot: Six Ways to Maximize Lead Conversion

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.