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  • Seniors Flock Online, Love Facebook

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    CONTENT TYPE: Chart | TOPIC: None

    Americans 65+ comprise less than 10% of the active Internet, but their numbers are growing: In the last five years, the number of seniors actively using the Internet grew 55% to 17.5 million in November 2009, up from 11.3 million in November 2004, according to a survey by Nielsen.

  • Untapped Opportunities for Online Communities

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Companies tend not to understand what people want from online branded communities––or the role that the brand plays in fulfilling those needs, according to a study by ComBlu.

  • Consumers Digitally Dependent, Discriminating

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    CONTENT TYPE: Chart | TOPIC: None

    Americans can't live without the Internet and television; they prefer advertisements that are innovative and playful; and they are open to new technologies that monitor their media usage if privacy is ensured, according to a recent study by Synovate.

  • Google Takes 71% of Searches in November

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    CONTENT TYPE: Chart | TOPIC: None

    Google continued to dominate search, accounting for 71.6% of all US searches in the four weeks ended November 28, 2009, a 1.4% increase from a month earlier, according to Experian Hitwise. Yahoo followed with 15.4% of searches, Bing with 9.4%, and Ask.com with 2.7%. The remaining 52 search engines accounted for 1.1% of US searches.

  • Introducing 'The State Of Social Media Marketing' Report

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    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/SOSMReport_SocialMedia.jpg

  • Here We Go Again: Another Juicy Packaging Refresh

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite this past year's disastrous repackaging effort by Pepsico for its top-selling Tropicana juice brand, it appears that Coca-Cola is poised to intro its own repackaged juice Minute Maid. Recent events might give some companies pause, but not the intrepid Coca-Cola. According to Coca-Cola, the refreshed packaging will enable the company to unify its many juice

  • Social Media Helps Guide Holiday Shoppers

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    CONTENT TYPE: Chart | TOPIC: None

    US online holiday spending reached $16 billion during the first 36 days of the November-December holiday season, an increase of 3% compared with the same period last year, with shoppers being influenced by social media, according to comScore.

  • Internet Strong Amid Tepid 2010 Ad Recovery

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    CONTENT TYPE: Chart | TOPIC: None

    Annual global advertising expenditure will have declined 10.2% by the end of 2009––the worst annual drop in modern times––but is forecast to stabilize and grow 0.9% in 2010, according to projections by ZenithOptimedia.

  • The Power of Pink: The Pink Glove Dance

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/PinkGlove.jpg

  • Study Explores 'Social' in Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The integration of social media into American lives has created a world that is simultaneously expanding and narrowing, making it easy to create connections with people and businesses around the world—and in the immediate vicinity—while sometimes behaving in ways one wouldn't in person, according to a recent study by Euro RSCG Worldwide.

  • Holiday Shoppers Holding out for Discounts

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    CONTENT TYPE: Chart | TOPIC: None

    Contrary to forecasts of an improved holiday shopping season, 2009 retail sales are down from last year as concerns over jobs cause Americans to spend less and wait for bargain prices, according to research by America's Research Group (ARG) and UBS.

  • DVR Use and Online Video Growth Strong

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    CONTENT TYPE: Chart | TOPIC: None

    In the third quarter of 2009, Americans' consumption of new media formats grew at a brisk pace: DVR use increased 21% year over year, while the use of online video increased 34%, according to Nielsen's latest A2/M2 Three Screen Report.

  • Mobile Content Access Issues Eclipse Experience

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly eight out of ten US mobile content users have difficulty trying to access content due to slow page loads, phone/interface issues, and irrelevant content, according to a recent study conducted by TNS Global on behalf of Xiam Technologies. Moreover, mobile users report that 27% of the time, they are unsuccessful in finding what they are looking for.

  • Problem Solved: How Much B2B Branding Is Too Much?

    Article

    CONTENT TYPE: Article | TOPIC: None

    How much B2B branding is too much? You want to incorporate your B2B brand message into every encounter with prospects and clients. But how do you do that without overdoing it?

  • Marketers' Choice: Run With the Big Dogs, or Stay on the Porch

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers need to establish and institutionalize the processes for drawing and communicating Marketing's impact, consistently and repeatedly. That means running with the "big dogs" in Finance, Sales, and the chief executive's seat... and speaking their language, and framing decisions in their terminology.

  • Earning Customer Raves: Make These Five Decisions, and Customers Will Grow Your Business for You

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you make decisions that respect and honor customers, you will earn their admiration and, eventually, their love. Then customers will begin to grow your business for you.

  • Protecting Corporate Brands One Keystroke at a Time

    Article

    CONTENT TYPE: Article | TOPIC: None

    Brand identity is one of the most valuable assets that all organizations—from healthcare providers to financial institutions—seek to protect. But the ease of employee access to the Internet from the office exposes the corporate network, which is your brand identity online, to every website your employee visits.

  • Facebook Is The New AOL

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/facebookleighdurst.jpg

  • Coupon Crazed Christmas!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Internet coupon site was up from a year ago on Cyber Monday. was up from last year. reported their traffic had increased by receiving nearly 16,000 visitors an New entrant into the coupon arena, Groupon.com , where local merchants offer coupons that are realized when enough people go on line to redeem them has saved its

  • Facebook Pages' Use Patterns Studied

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully three-quarters (77%) of Facebook pages––public pages set up by brands, media outlets, and celebrities––have fewer than 1,000 fans and only 4% of Facebook pages have more than 10,000 fans, according to a study by Sysomos.