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  • Shakeup B2B

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Event Marketing

    A full-day conference with over a dozen sessions, one-on-one opportunities with subject matter experts, small-group roundtable discussions, plus two optional interactive workshops with certification. All exclusively for MarketingProfs PRO members looking to shake up their companies and careers. Access session recordings on-demand through June 30.

  • Demand Generation Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

    Demand generation is essential to B2B marketing strategy. It builds brand awareness, feeds the pipeline, and opens the door to conversations with your sales team. Don't miss the Demand Generation Friday Forum where you'll get the best demand gen strategies, tactics, and tips you need to know now. Sponsored by Cvent.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    Whether you're announcing a new event, offering up a promo code, or sending a survey, email is still one of the most popular and effective ways to reach an audience. Join us for the Email Marketing Friday Forum where the experts will share surprising strategies for creating emails that mean business. Sponsored by Litmus.

  • Customer Experience Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Customer Experience

    You care about the people you serve. After all, without your customers, you don't have a successful business. But how do you ensure a great experience for them at every touchpoint along their journey, so they come back? We've got you covered! Sponsored by Salesforce.

  • Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Discover how to fine-tune your marketing automation platform for pure performance and build the pipeline you need to accelerate your business. Find out how you can keep leads from falling through the cracks and how to move them more smoothly and quickly through your funnel. Sponsored by Act-On.

  • 6 Proven Ways to Increase Marketing's Impact on Sales Results

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    For many marketers, campaign success still means generating as many leads as possible. It’s a numbers game that makes it impossible to deliver a predictable pipeline. Join us to learn tips and best practices for engaging audiences across top channels, identifying buying intent signals and using actionable data to help sales teams follow up and follow through. Sponsored by ON24.

  • Expert Email Marketing Tips That Are Working NOW!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    In this fast-paced webinar, learn the latest tactics for getting better email ROI and avoiding the most common email marketing pitfalls. Join expert Jay Schwedelson to learn how to increase your email open rates and engagement by using simple techniques you can put into practice right away. Sponsored by Airmeet.

  • Self-Learning AI in B2C Omnichannel Marketing and Beyond

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    With the launch of ChatGPT, AI is the topic of the day... And no doubt, it's here to stay. But what does it mean for B2C marketers? Join us to learn how to harness AI in your omnichannel marketing campaigns and how AI will impact your organization—and marketing roles. Sponsored by Bloomreach.

  • Marketing Strategy Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    Marketing strategy decisions are a balancing act. With so many new technologies and tactics, it's tough to select, set up, and deploy an optimal combination for your strategy. Our Marketing Strategy Friday Forum can help. Includes three educational sessions, live Q&A, and resources. Sponsored by ZoomInfo.

  • Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    How can you deal with multiple locations, multiple brands, distributed teams, disparate data sources, branding inconsistency, disjointed workflows—and, as a result, a lousy customer experience and miserable ROI? Discover exactly how. Sponsored by Acquia + Material.

  • Why Content, Not Customer Service, Is the Heart of Customer-Centricity

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.

  • B2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.

  • How to Analyze Competitive Messaging in Four Simple Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? This article outlines a straightforward process.

  • Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some insights.

  • Why People Delete Apps From Their Phones

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older.

  • Five LinkedIn InMail Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores how to craft a successful InMail strategy so your business's messages stand out, resonate with recipients, and spark responses.

  • Five Sales Strategies B2B Firms Are Using to Boost Market Share

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five omnichannel strategies in concert, according to recent research from McKinsey.

  • The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success.

  • How to Authentically Brand Yourself in a Digital World | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Career Development

    Eric Yaverbaum has had countless successes in his career, but he manages to keep a handle on what truly counts in both career and life. And he has a lot of wisdom to impart that every marketer should be keen to keep in mind.

  • Top 3 Use Cases for Data Clean Rooms

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.