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  • B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Deliver marketing messages with crystal-clear writing! Ten marketing writing pros reveal their secrets to effective writing. From emails to newsletters, webpages to whitepapers, clear writing is a valuable skill you'll use every day. Discover how to compose compelling content that is easy to read and easy to understand at Marketing Writing Bootcamp.

  • Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • Get your effective LinkedIn ads in front of the right people... while lowering your ad budget! AJ Wilcox, host of the LinkedIn Ads Show podcast, reveals the 5 pitfalls that cause your adspend to be higher than it needs to be—and how you can avoid these traps in 2025. Join AJ for the second (and final) live session from this hands-on, practical Working Webinar Series.

  • Don't be late to the party—get ahead of hot 2025 marketing trends while they're on the rise! Discover how to reignite your marketing creativity, use AI to personalize ads in real time, spark word-of-mouth advocacy for your B2B brand, and more in this free Friday Forum. Sponsored by StackAdapt.

  • Attract the right buying audience with inexpensive and effective LinkedIn advertising! Join AJ Wilcox, THE LinkedIn ad expert, to get your account optimized to deliver high-converting ads to your target audience. You'll discover which types of ads to run, which metrics to pay attention to, and how to retarget your ideal customers in this first Working Webinar.

  • Are you still running webinars the same old way expecting better results? Well, it's time to give your audience more than just a basic webinar presentation by creating engaging, compelling, and fun experiences. Join us to learn how top-performing B2B marketing teams use a mix of webinar programs, formats, and content types to target different personas, achieve diverse goals, and differentiate from the competition. Sponsored by ON24.

  • Some 64% of Instagram influencers believe AI-generated content will lead to content overload on social media platforms, according a recent survey.

  • The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.

  • If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you. Read more.

  • B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

  • Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development.

  • Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.

  • Potential clients say industry expertise is the top thing they look for when evaluating PR agencies, according to recent research.

  • Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

  • Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.

  • The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.

  • Rising subscription prices are challenging businesses to balance profitability with customer satisfaction. Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth. Read more.

  • What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?