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  • Anatomy of an Email: Overview

    Master Class Lesson

    Email marketing isn't just about quick sales, nor is it constant content. It's important to understand the basic components so you know what to test—bringing you to higher response rates.

  • The most overlooked, yet essential, part of any sales letter? The ending! Learn how to use your signature to strengthen your authority and a postscript (P.S.) to reinforce your email's main message.

  • People make subconscious judgments within moments of seeing your email. Learn how to make a great first impression with your email marketing.

  • Without automation you'll be stuck at your desk waiting for the best moment to send your message. Learn how to automate your email marketing, freeing your time and improving your response rates.

  • With email marketing, there's plenty of wrong ways to promote your offer. Discover how to present your solution in a way that increases your clicks and response.

  • Why send emails if they're not delivered? Learn to build (and keep) your reputation so your emails get delivered to the Inbox—increasing the chances they'll generate a response.

  • Email service providers give you a lot of data. What's important? And what can you safely ignore? Find out what really matters and how to use that data to improve your email marketing.

  • Types of Emails Overview

    Master Class Lesson

    Should you send promotional emails or informational newsletters? Discover the strengths of each and how to write them to connect with your audience.

  • When it comes to sharing information that's relevant to your client: How much is too much? Here's the (surprising) data that says you can be doing more.

  • Metrics and Trigger Emails

    Master Class Lesson

    Email automation—a reader does this, your system responds with that—can be beneficial or detrimental to your relationship with your audience. Know the effects of your triggers (and how to fix them).

  • Online marketing is always changing—just think of the death of cookies. Learn why email marketing will continue to grow in importance in your marketing stack and how you can use email to take advantage of the marketing changes coming your way.

  • Anatomy of an Email: Images

    Master Class Lesson

    Stock photos, graphics, videos, GIFs: Images in your email define your style and convey information. Here's what the data says about successful images in your email marketing—and what to avoid.

  • Get the quick and easy tactics, adjustments, and changes that impact email marketing today, based on data and testing (not conjecture and guesswork).

  • Timing and Frequency DOES Matter

    Master Class Lesson

    Does it matter when you send your emails? You bet it does. Learn the best days and times, in general, to send emails—and how to adjust your timing based on your own results.

  • Anatomy of an Email: Preheaders

    Master Class Lesson

    You know the little preview you see before you open an email? That's the preheader. Discover how to write strong preheader copy to draw your reader into your marketing message.

  • Email remains one of the most stable marketing platforms: everyone has email and no one can take away your list. Maximize your email effectiveness—from Deliverability to Open Rates, Subject Lines to CTAs—with Jay Schwedelson, CEO and President of Worldata.

  • Overview of the Master Class

    Master Class Lesson

    Do you need email marketing? Yes: It's the cheapest, most direct way to stay in contact with your audience. Start here to discover how you will benefit from great email marketing.

  • Mindset of an Email Marketer

    Master Class Lesson

    Email marketing is very forgiving. You send messages to your list. Some are read, some are not. Some get responses, some don't. The key? Don't let today's failure define you: Always be testing.

  • Anatomy of an Email: From Address

    Master Class Lesson

    The most valuable real estate in your email? Your From line. Learn why your name matters to your audience—and how you can use it to earn their trust and attention.

  • Subject lines: What works? And what doesn't? Learn how to write a good email subject line that speaks to your readers' interests and gets the email opened.