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  • Shakeup B2B

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Events

    A full-day conference with over a dozen sessions, one-on-one opportunities with subject matter experts, small-group roundtable discussions, plus two optional interactive workshops with certification. All exclusively for MarketingProfs PRO members looking to shake up their companies and careers.

  • Conversation, Personalization, and Humanization: How Our Marketing Must Change in 2023

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Events

    Audiences today expect more. They want experiences that are engaging, interactive, and maybe even fun. But delivering personalized, connected digital experiences at scale requires a change of mindset. Join us to learn simple ways to make profound changes in the way you connect with your target audiences. Sponsored by ON24.

  • Five Ways to Use Social Media to Build Brand Reputation as an Expert

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media

    A strong social presence is integral to your brand's growth. But knowing how to strategically leverage social to become a true authority in your market? That's another ball of digital wax altogether. Join expert Jon-Stephen Stansel to learn his proven tactics for social media success.

  • How to Automate New-Business and Loyalty Incentives: You Now Have Digital Options

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

    Ever wonder what businesses did to incentivize or thank customers before the age of digital everything? A lot of manual labor, that's what. Keep up with digital loyalty, incentives, and gifting trends and free up your marketing team's time and improve their efficiency. Join us for this free webinar. Sponsored by Tango.

  • How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

    Too many search terms in paid search ad campaigns lead to a single landing page that can't possibly match the different search intents behind all those different clicks. The result? Wasted spend and missed leads. This free webinar offers you a way out—with a little help from your AI Content. Sponsored by Instapage.

  • The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The classic marketing funnel isn't designed to include the vital steps that come after initial purchase in recurring revenue companies such as SaaS. The Bow Tie model can help.

  • 10 Email A/B Testing Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email

    This infographic from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing. It also looks at 15 key email campaign elements that you can test.

  • The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.

  • Three Ways Generative AI Will Change B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.

  • You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia.

  • The Podcast Audience: Demographic Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Content

    The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.

  • What Leaders Would Change About Their Crisis Communications Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.

  • Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Can sales enablement be empathetic, helpful, and privacy-minded? Marketers have to get over some awkward hurdles first... And they can do that with a little help from Nicolas Cage.

  • The 10 Golden Rules of SEO [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search

    What are the essential search engine optimization rules to follow? To find out, Semrush asked its social media audience.

  • Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

    Buying, managing, and optimizing digital ads drains time and resources that would be better spent coming up with brilliant campaigns. Join us for this free webinar to learn how programmatic advertising can help. Sponsored by StackAdapt.

  • Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    SaaS companies grow fast. At first, the growth originates from winning deals. But over time, most of the growth comes from somewhere else.

  • A Guide to Growth Hacking for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Growth hacking sounds great in theory for a small business. But what does it actually mean, and how can it help you scale efficiently? This infographic provides a guide to getting started.

  • The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content

    Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers.

  • Storytelling Is the Best Marketing

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Take your audience for a ride and they'll never forget you: how your marketing changes with the quality of your storytelling.

  • B2B Storytelling for Humans: Stories That Inspire Buyers to Action

    Master Class

    CONTENT TYPE: Master Class | TOPIC: Branding

    Stories are more than entertainment. A good story can grip your imagination... relay information... and inspire action! In this Master Class, you'll create your own powerful brand stories to engage and inspire your B2B buyers. Discover the power of storytelling in marketing to connect with your target audience.