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  • With #mpb2b online you get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today.

  • Do you ever wish you had a secret content-marketing sauce? Don't we all! The ability to create effective, personalized content—especially at scale—often feels daunting. Sponsored by Aprimo.

  • You care about the people you serve. After all, without your customers, you don't have a successful business. But how do you ensure a great experience for them at every touchpoint along their journey, so they come back? We've got you covered! Sponsored by ActiveCampaign.

  • Lead generation can be expensive, time-consuming, and frustrating... but it's an absolute necessity. And when done right, it's worth its weight in gold (and $$$). Ready to kick your lead gen campaigns into high gear? Sponsored by Selling Simplified.

  • The physical world may be returning but digital events are here to stay. But digital engagement is not one-size fits all. Different audiences and event types require different types of experiences. Attend to learn tips and best practices for building customized event experiences for every unique need, from large conferences to networking events, to small virtual roundtables and forums. Sponsored by ON24.

  • To create first-class customer experiences that drive revenue, you have to convey to audiences—in their local language—that you can meet their wants and needs. So how do you localize your content so it engages and converts international customers at scale? Sponsored by Unbabel.

  • You know email is crucial to your marketing success. But if you're not seeing the results you need, you need some new tools and strategies to get you back in the game. Join us for this webinar to discover how to drive lead gen success with email in 2022. Sponsored by ViB.

  • Analytics Friday Forum

    Friday Forum

    The ability to roll with industry changes and to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But staying ahead of the changes can sometimes feel complicated and frustrating (we know!). Sponsored by Vidyard.

  • You plan the perfect event for months. And then comes the tricky part... cutting through all the promotional noise out there to reach the people you want to sign up and attend! How do you build the excitement that makes your event "unmissable?" Learn how to create the right promotional mix that gets attendees through the door. Sponsored by Cvent.

  • Data is no good to anyone if it's just lying around. To be useful, it has to be analyzed and applied. That's where people come in. Check out these examples of people and data being better together.

  • Replacing a ho-hum experience with something clever that brings a smile or otherwise engages is incredibly powerful. Make the most of every customer touchpoint by being creative in these six places.

  • Is TikTok right for business? Is the platform mature enough? How do you get started? We try to answer those questions and more in our conversation with Wave Wyld, a TikTok consultant and queen of trend alerts.

  • Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided.

  • So you've got your sales and marketing departments on the same page... mostly. But where does IT fit in? Can you put everyone in the same room without all hell breaking loose? To achieve interdepartmental harmony, follow these steps.

  • Marketers should be gazing into their crystal balls to see how their company will really fare in the cookieless future. Here are the tactics that will keep brands afloat.

  • Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact on their social media and search marketing, according to recent research.

  • "Positions, everyone!" You know where your company started at the beginning of the show. But where is it by intermission? If you don't know, it may be time to reposition.

  • B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24.

  • This research from the professional social network ranks companies based on elements of career progression, including ability to advance, company stability, external opportunity, and gender diversity.

  • In the modern digital world, customer experience is not just about how you deliver the features of your products but also about how your customers interact with those products online. For excellent product experiences, follow these three tips.