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  • Shakeup B2B

    PRO Webinar

    A full-day conference with over a dozen sessions, one-on-one opportunities with subject matter experts, small-group roundtable discussions, plus two optional interactive workshops with certification. All exclusively for MarketingProfs PRO members looking to shake up their companies and careers.

  • Analytics Friday Forum

    Friday Forum

    The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's toolbox. But, getting a handle on analytics can sometimes feel complicated and frustrating (we know!). Sponsored by Tealium.

  • Audiences want more engaging digital experiences—in fact, the latest data shows there's been a 25% increase in webinar participation year-over-year. Join us to see new data on audience behaviors and preferences, personalization trends, on-demand consumption, and best practices for creating engaging experiences. Sponsored by ON24.

  • SESSION 4 of 4: Your potential buyers change—constantly. They change in relation to market trends, economic realities, supply chain issues, corporate re-orgs, and more. To stay current with your target audience, keep your Buyer Personas fresh and relevant.

  • After two years of uncertainty, events turned a corner in 2022. And while we approach 2023 with optimism, we’re all wondering what curveballs lie ahead. Join Cvent for a lively conversation about what trends industry pros are predicting for 2023 and how they'll affect you this year and beyond. Sponsored by Cvent.

  • SESSION 3 of 4: When you put Buyer Personas to work, they'll inform your B2B content marketing strategy, align you with the customer success and sales teams, and fill your sales pipeline. Discover how to create effective marketing campaigns that target potential customers in Session 3 with Ardath Albee.

  • The B2B marketing mix wouldn't be complete without an email or two (...or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho hum emails to amp up engagement and drive conversion. Sponsored by Salesforce.

  • Prospects' personalized experiences on your website shouldn't stop when they become customers. In this free webinar, learn how an ABM program for customers can help keep you on track at a time when customer lifetime value (CLV) matters most. Sponsored by Drift.

  • SESSION 2 of 4: Completed your B2B Buyer Persona research? It's time for a "discovery debrief." Separate the wheat from the chaff and build your Buyer Personas with the core elements of your target audience. It's the next step to resonating with your potential customers.

  • AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. Register now to learn how AI writing technology can increase your writers' productivity tenfold without sacrificing quality or brand consistency. Sponsored by Writer.

  • SESSION 1 of 4: B2B Buyer Personas are key to your successful content marketing strategy. Creating useful Buyer Personas starts with effective research. Discover how to research your target audience to both "know" your potential customers and understand their needs.

  • Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros.

  • The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity.

  • Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those materials away, according to recent research.

  • There's no better time than a looming recession to double-down on marketing to current customers. Get some techniques for doing so in this article.

  • Referrals from satisfied customers are a great source of new business. So how do you increase their numbers? Get ideas in this article.

  • Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week.

  • By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on.

  • A vital component of any marketing strategy is thinking about what the future might look like. In strategy parlance, that's called having industry foresight. But what does industry foresight mean—and how do you get such a view of—how can you forecast—the future of your market?

  • Discover the benefits of content syndication—namely, boosting lead generation, brand awareness, and SEO performance—and learn how to execute an efficient, effective program. Learn how content syndication can support your marketing objectives in 2023. Sponsored by DemandScience.